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10 Quick Fixes to Refresh Your Website Design

10 Quick Fixes to Refresh Your Website Design

Simple Tips to Instantly Improve Your Website’s Look, Feel, and Performance

Is your website feeling a bit… tired? Maybe it was cutting-edge back in 2015, but now it’s just not making the impact it used to. The good news? You don’t need a complete overhaul or a massive budget to breathe new life into your online presence; we’re making it easy for you to refresh your website and reinvigorate your online presence.

We appreciate that, as a small business owner, you’ve got a million things to do, and web design often falls to the bottom of the list. But here at Imagefix, we’ve been championing small business web design since 2006. We know that a fresh website is crucial for attracting customers, boosting your SEO, and giving your visitors a memorable experience.

That’s why we’ve put together these 10 quick fixes. Some are simple DIY tweaks you can do in minutes, while others might require a bit of professional help. But all of them are designed to give your website a noticeable facelift without breaking the bank.

10 Quick Fixes to Refresh Your Website Design

Let’s get started transforming your tired website into a traffic-driving machine!

1. Make Sure Your Website is Mobile-Friendly

It’s almost impossible to overstate the importance of having a mobile-friendly website. With more people than ever browsing the internet on their smartphones and tablets, a website that isn’t optimised for mobile devices is like a shop with a locked door – you’re simply missing out on potential customers.

What Happens When Your Site Isn’t Mobile-Friendly?

A non-mobile-friendly website can lead to:

  • High Bounce Rates – Frustrated visitors will quickly leave if your site.
  • Poor User Experience – Tiny text, slow loading times, and clunky navigation give a bad impression.
  • Lower Search Engine Rankings – Google and other search engines prioritise mobile-friendly sites.
  • Lost Sales and Opportunities – Potential customers move on to other websites.

How to Check Your Site’s Mobile-Friendliness

It’s easy to check whether your website is mobile-friendly. A free tool like SEOMator’s Mobile-Friendly Test allows you to quickly analyse your site’s mobile responsiveness.

Simply enter your website’s URL, and the tool will generate a report detailing any mobile-related issues and suggesting necessary changes.

Make Sure Your Website is Mobile-Friendly

What to Do If Your Site Isn’t Mobile-Friendly

Don’t panic! There are ways to address the issue:

  • Mobile Plugins or Themes – If you’re using a content management system like WordPress, there are often plugins or themes available that can quickly make your site mobile-friendly.
  • Professional Help – If you’re not comfortable making technical changes yourself, consider enlisting the help of a web designer to optimise your site for mobile.

Investing in a mobile-friendly website is an investment in your business’s future. By ensuring your site is accessible and enjoyable to use on all devices, you’ll be well-positioned to attract more visitors, improve your search rankings, and ultimately, grow your business.

2. Take the Speed Test

Website speed is a crucial factor that affects your website’s success in several ways:

How to test your website speed

There are a number of tools available for testing website speed. One popular tool is Google PageSpeed Insights. To use it, simply enter your website’s URL into the tool and click “Test Now.”

What to do if your website is slow

If the results tell you your website is slow, there are a number of things you can do to improve its speed. Some common tips include:

  • Optimise your images – Large images can slow down your website’s loading time. Use a tool like TinyPNG to compress your images without losing quality.
  • Minify your code – Minifying your code can remove unnecessary spaces and characters, which can make your website load faster.
  • Reduce the number of HTTP requests – Each HTTP request that your website makes takes time to process.
  • Use a caching plugin – A caching plugin can store your website’s content in a cache, which improves loading times for repeat visitors.

3. Audit Your Website’s User Experience

Your website’s user experience (UX) is the key to customer satisfaction and engagement. It includes everything from how easy it is for visitors to find what they’re looking for to how quickly they can complete a purchase. A well-designed user experience keeps visitors on your site longer, reduces bounce rates, and ultimately, drives more conversions.

Putting Yourself in Your Customers’ Shoes

The simplest way to start evaluating your UX is to use your website as if you were a customer. Browse your pages, try to find specific products or information, and note any points of frustration. Ask yourself questions like:

  • Is it easy to navigate my site’s menu?
  • Can I quickly find answers to common questions?
  • Is the checkout process smooth and intuitive?

Ask your team, and friends and family to try out your site and provide feedback. Additionally, consider surveying your customers directly and review any existing customer feedback, including online reviews and social media comments.

4. Act on Your Findings – Small Changes for Big Impact

Act on Your Findings

Armed with the insights from your audit, apply the quick fixes that can significantly improve your website’s user experience. Even seemingly minor tweaks can make a world of difference. Start by addressing the most pressing issues. If you noticed large blocks of text during your audit, break them up with descriptive headings to enhance readability.

Focus on providing the information your customers need to make informed decisions. This might involve adding more details about your products or services, showcasing customer testimonials, or implementing a comparison chart for different options. And don’t forget about your page titles! They should be concise, relevant, and include your target keywords.

Remember, these quick wins are just the beginning. A user-friendly website is one that is continuously evolving in response to feedback and evolving tech.

5. Review and Refresh Your Payment Options – Cater to Customer Preferences

Online shopping is always evolving and customer preferences for payment methods shift constantly. Offering a range of payment options can make your website more appealing to a wider audience and boost your conversion rates.

If your checkout process is currently limited to credit and debit cards, consider expanding your options to mobile-friendly options like Apple Pay and Google Pay making it easier and faster for smart phone users to complete their purchases.

6. Hunt Down and Fix Broken Links – Maintain Your Site’s Credibility

Broken links can be detrimental to your website’s user experience and overall reputation. When visitors click on a link expecting to go instantly to relevant information or a specific page, being stopped in their tracks by a broken link can be frustrating.

These breaks occur for various reasons, such as content being moved or deleted, typos in URLs, or external websites removing pages you’ve linked to.

Fortunately, you can easily identify and fix broken links using tools like Ahrefs’ Broken Link Checker. Simply enter your website’s URL, and the tool will scan your site for any broken links. Once identified, you can either update the links to point to the correct pages or remove them entirely.

7. Assess Your Visual Assets – Are Your Images Doing Their Job?

Images play a vital role in web design. They capture attention, enhance your brand identity, and provide crucial information to your visitors. But are your website’s images working as hard as they could be?

Take a critical look at your photos and graphicsAsk yourself:

  • Are they high-quality and visually appealing? Pixelated or blurry images can make your site look unprofessional.
  • Do they accurately represent your products or services? If you’re an e-commerce business, your product images need to be clear, detailed, and enticing.
  • Are they consistent with your brand image? The style and tone of your images should align with your overall brand identity.
  • Are they optimised for web use? Large image files can slow down your site’s loading time. Ensure your images are optimised for fast loading without sacrificing quality.

Conducting an Image Audit

Review all the images on your site, paying particular attention to your homepage, product pages, and any landing pages you use for marketing campaigns. Consider replacing or updating poor imagery to make a stronger visual impact.

8. Conduct a Content Audit – Declutter and Refine Your Message

Think of a content audit as spring cleaning for your website. It’s the process of evaluating all the content on your site to determine what’s working, what’s not, and what needs updating. A content audit can uncover outdated information, identify gaps in your content strategy, and reveal opportunities to improve your SEO.

How to Conduct a Content Audit:

1. Create an Inventory – Compile a list of all the pages and content on your website. You can use a spreadsheet or a dedicated content audit tool to keep track.

2. Analyse Each Piece – For each piece of content, ask:

  • Is the information still accurate and up to date?
  • How much traffic does the page receive?
  • Does it generate leads or conversions?
  • Are relevant SEO keywords included in the title, headings, and body content?
  • Do visitors spend time on the page or bounce quickly?

3. Make Decisions – Based on your analysis, decide whether to keep, update, or delete each piece of content.

4. Take Action – Update outdated content, fill content gaps, and remove or redirect irrelevant pages.

Tools to Help with Your Content Audit

  • Screaming Frog SEO Spider – A powerful tool for crawling your website and gathering data on your content.
  • Google Analytics – Analyse traffic and engagement metrics for each page.
  • SEMrush – Assess your content’s SEO performance and identify keyword opportunities.

9. Update Your Content Regularly – Stay Relevant and Keep Visitors Coming Back

Your website content shouldn’t stagnate. Regularly updating your content with fresh, relevant information keeps your website engaging for both visitors and search engines.

By adding new blog posts, updating product information, or refreshing your homepage content, you signal to search engines that your site is active and up to date. This can lead to improved SEO rankings and increased visibility in search results.

Regularly refreshed content is also an excellent reason for visitors to make return visits to your site. It’s a good idea to create a content calendar to plan and schedule regular updates, ensuring your website remains fresh and relevant for your audience.

Update Your Content Regularly

10. A/B Test Your CTAs – Find the Perfect Formula for Conversion

Call-to-action (CTA) buttons are essential for guiding your website visitors toward specific actions, like signing up for a newsletter, making a purchase, or contacting your business. However, there’s no magic formula when it comes to CTAs. What works for one website may not work for another

A/B testing (also known as split testing) allows you to compare two versions of a CTA to see which one performs better. By making small changes to the text, colour, placement, or design of your CTA, you can work out what works best with your particular audience and drives more conversions.

How to Conduct an A/B Test for Your CTAs:

1. Choose Your Variables – Decide what aspects of your CTA you want to test: different button colours, text variations, or placement on the page.

2. Create Two Versions – Develop two versions of your CTA with only one variable changed between them (e.g., one with a green button and one with a blue button).

3. Split Your Traffic – Use a tool like Mida to randomly show one version of the CTA to half of your website visitors and the other version to the other half.

4. Track and Analyse – Monitor the performance of each CTA variation. Track metrics like click-through rate (CTR) and conversion rate to see which version performs better.

5. Choose the Winner – Once you have enough data, select the winning CTA variation, and implement it across your website.

Start implementing these 10 quick fixes today and experience the difference a refreshed website design can make.

And if you need a helping hand, remember that Imagefix is here to support your business every step of the way. Contact Imagefix today for a free consultation and discover how we can help you improve your online presence and grow your website traffic.