6 Steps to Becoming a Rockstar at Social Media Marketing
Great rockstars don’t just make great music – in fact, music is only the start. Wolf Alice, Taylor Swift or Ariana Grande are great artists, but their fans are connecting with a whole lot more than their music every day. Being a rockstar in 2018 is all about being great at what you do, understanding your audience and – top of the list – offering loads of ways for your fans to get to know you better.
Which is pretty much what we’re all trying to do on social media. Alright, so rockstars have teams of publicists and they’re not trying to sell window blinds, but their daily interactions with their fans exemplify what social media is about. So why not let them inspire you to have more fun, passion and authenticity next time you hit Twitter or Facebook?
How to translate rockstar behaviour into your social media marketing strategy
- Know Your Audience – Ariana Grande has her ‘Arianators’, and Adele has her ‘Daydreamers’. Rockstars know who their fans are, and – crucially – which platforms they use on social media. Think of your followers like a rockstar’s fans: How would they describe themselves? What platforms do they use? How do they search for products like yours?
- Get Out There – Every rockstar knows that social media exposure is the name of the game. And they’re not always performing; they’re being interviewed, talking about their product, allying themselves to a cause. Do your followers ever get to see you? How do they know that you’re passionate about your product?
- Be Real – Rockstars don’t try to be perfect, but they work incredibly hard at being real. Authenticity has huge value in the digital age and knowing who the person is behind their rock persona is important. How ‘real’ are your social media posts? Communicating only through ‘marketing speak’ turns followers off. How you can show who you really are to your customers via FB or Instagram?
- Build a Relationship – Listen to any fan talking about Taylor Swift, and what’s most precious to them is the relationship they have with her. It could be a response on Twitter, a song that seems personal, or a post. How do you make a relationship with your followers on social media? How do they know that you know they exist?
- Collaborate With Others – everyone remembers when Kirsty MacColl teamed up with The Pogues one Christmas, or when George Michael and Aretha Franklin recorded I Knew You Were Waiting For Me. Who can help you collaborate on social media? LinkedIn is a great platform for connecting, and then asking your contacts to introduce you to their contacts.
- Know Who Inspires You – Every rockstar is able to tell you who they’re influenced by, and once you know, you can see it clearly in the way they perform, or the lyrics they write. Who are you inspired by? If the answer isn’t immediately on the tip of your tongue, take a moment to think about it. How can you can show who influences you when you post on social media?
Imagefix Helps Local Businesses Think Like Rockstars
Sometimes you need someone to help you think like a rockstar – and that’s what we’re really good at. How do we do it? Well we create social media campaigns for local businesses that are carefully designed to connect with their potential customers. We design websites that introduce visitors to the ‘real’ people behind the product, and we write original content that ditches the marketing speak in favour of a ‘real’ voice speaking to the reader.
If you want to unleash your inner social media rockstar, but you’re not sure where to start, give us a call on 01525 715608 to see how we can help.
Also published on Medium.
