The UK government wants all non-electrical cars to be phased out by 2040, as part of their zero carbon emission strategy. Our latest client is helping to make that happen! Urban Charging is a Cranfield-based company. They provide businesses with fully managed electric vehicle charging systems for the use of employees and customers.
The Imagefix design team started by developing a clean, fresh brand identity for Urban Charging, to match their environmentally friendly product. We always begin by finding out more about the product, the company, and the team that drives it. There was a real energy, passion and dynamism behind the Urban Charging brand, and we offered them a range of logo designs to reflect this.
It didn’t take long for the Urban Charging team to make their choice of logo. It features a ‘natural’ green which is a great fit with their mission. The font is strong and dynamic, and the logo incorporates visual imagery which clearly defines the product. The logo helped to define the look and feel of the company business cards, which featured Raised Spot UV as a visual and tactile feature.
The process of creating and choosing a logo provides the key design building blocks from which the look of the website begins to emerge. Equally important is the architecture of the site and the navigational journey a customer will take. To get this right we discuss the way customers buy, and the journey they take to arrive at a sales decision. Then we translate that journey into the design.
In the case of Urban Charging the home page offers a clear overview of the what they do. There are product images, concise copy, and a design which underpins the environmental benefits. Carefully placed ‘Calls to Action’ lead to more detailed descriptions, and applications of the product. The accent is on clarity, simplicity, and efficiency – all leading to a greener future.
Imagefix provides onsite SEO to ensure a powerful launch for your website. Search Engine Optimisation (SEO) is what determines your position in the Google rankings. Ensuring that SEO criteria are carefully applied to your website will provide you with a good ranking. And potential customers will be able to find you.
Our SEO services include:
The Urban Charging team are delighted with the design of their logo, business cards and website. We’ve thoroughly enjoyed working with them, from the initial ideas for branding right through to the completion and SEO promotion of their site. It’s always an exciting process, however often we go through it. And Imagefix derives huge satisfaction from watching businesses we’ve supported going from strength to strength!
Whether you’re launching a new business, or looking to refresh your online offering, Imagefix offers second-to-none website design, brand identity, and onsite SEO – 01525 715608
Imagefix Web Design,
Brickhill Drive, Bedford,
Bedfordshire, MK41 7PH.
Imagefix Ltd, Building 52,
Wrest Park, Silsoe, Bedford,
Bedfordshire, MK45 4HR.
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