At one time, the only way to visualise architectural designs was to have a drawing made directly from the blueprint. Images created in this way behaved as a stepping stone between the plans and the built object. Now 3 dimensional modelling software allows for a representation of the planned building which takes viewers much closer to what it will really look like.
Whilst some people retain an affection for traditionally hand-drawn images, the almost uncanny precision of architectural rendering provides extra depth and dimension. Quite simply, it provides the imagination with a clear image to play with, so prospective home owners – for example – are able to visualise themselves living in a building more easily.
It’s hard to sell a product, property, or interior design without anyone being able to see it. 3D renderings solve this problem by creating beautiful images that look real. Rendered imagery can be used in video presentations, inserted into websites or included in a brochure. They can easily be mistaken for the ‘real thing’ and give life to plans that are still on paper.
There are relatively few people who are able to read blueprints accurately, or in detail. It’s easy to miss important details when clients are viewing a design in a 2D format. 3D Renderings are a far more engaging way to discuss design and offer the opportunity for collaborative discussions.
Buildings don’t exist in isolation, they always have a geographic context. The curve of the road on which the house will sit, the rise of the landscape behind it, the copse which can be seen from the bedroom – all these things can act as powerful persuaders for clients. Architectural renderings place buildings in context, which makes them part of the wider world.
Colour, texture, composition, depth and quality enhance our appreciation of an image. These are all artistic qualities we’ve learned to appreciate in our response to thousands of visual images throughout our lives. Now architectural rendering brings the same possibilities to marketing imagery. You can determine atmospheric conditions to bring out the texture of brickwork, or create a colour scheme for your property.
The Imagefix design team is constantly looking for innovative technologies that can help clients create an impact online and in their print materials. We’re delighted to be able to offer architectural renderings as a new product. For property developers, estate agents, interior designers and R&D agencies this is a tool which is key to attracting clients, funding and research.We are also able to create virtual tours of properties, and 360º room views.
If you think that architectural rendering could help you to market your product or service, contact Imagefix today on 01234 924859 / 01525 715608 to find out how we can support you.
Imagefix Web Design,
Brickhill Drive, Bedford,
Bedfordshire, MK41 7PH.
Imagefix Ltd, Building 52,
Wrest Park, Silsoe, Bedford,
Bedfordshire, MK45 4HR.
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