Architectural Rendering is a Powerful Marketing Tool
Remember ‘Artist’s Impressions’? They provided a detailed line sketch, taken directly from architectural drawings, or description. This painstaking process was an attempt to create a realistic representation of a property, object or location that didn’t yet exist. Architectural rendering is the 21st century equivalent of the artist’s impression; we can now produce richly detailed photographic images of buildings and objects that have yet to be created.
Whilst some people may retain an affection for traditionally hand-drawn images, the almost uncanny precision of architectural rendering offers extra depth and dimension. Quite simply, it provides the imagination with a clear image to play with, so prospective home owners – for example – are able to visualise themselves living in a building more easily.
What is Architectural Rendering?
Rendering, or architectural CGI uses computer software to create an image or animation which is based on the use of 3d shapes or models. The software is able to add in topographical features, depth-of-field, light and shade, and texturing.
These detailed, photographic representations provide a powerful new tool for communication with clients. In place of vocal description, blueprints or sketches, there is a visual reality. More than that, architectural rendering allows for exploration of a building’s interior and exterior.
Marketing Presentations That Appeal to the Imagination
A marketing presentation needs to speak to the mind and the imagination of the client. Whilst spoken language can create a cast-iron rationale, an image has the potential to ignite desire. This powerful combination is much easier to achieve if you have photorealistic images, furnished with rich detail, and an attractive colour palette.