Architectural Visualisation Makes Pre-Selling Easier
Visualisation is at the heart of the architectural endeavour but until recently it’s been difficult for architects to share their vision with non-specialists. For centuries artist’s impressions or 2D floor plans have been the only way to see a building prior to construction. Now, though, we’re able to offer a different experience altogether.
3D rendering, as a service, has been available for just over a decade, and it’s revolutionising the design process. It allows architects, stakeholders and clients to view a proposed design in an accurate 3D format. This means they’re able to ‘walk through’ the property and see it as it will lookin in situ before it’s been built.
3 Innovative Uses of Architectural Rendering
- Collaborative Design. Putting a 3 dimensional representation in front of major stakeholders such as town planners, engineers and investors allows them to offer their unique perspective. The software allows for changes to be made so that ideas can be tried out practically, there and then.
- Qualitative Design. Fly throughs, or walk throughs, allow architects or buyers to experience the design in an holistic way. The architect has an opportunity to consider what it would be like to live in the design. And clients can judge the house both spatially and aesthetically. They can also imagine their furniture in the space accurately.
- Pre-Sales. Selling an idea has always been devilishly difficult, but architectural rendering makes the future exist ‘now’. Giving clients the opportunity to see a house surrounded by the natural landscape, with the texturing offered by sunlight on the brickwork is more persuasive than any words could ever be.
The Marketing Potential of 3D Rendering
Providing buyers with architectural visualisation immediately improves the quality of the service you’re offering to clients. In place of an abstract concept, you can give them a solid experience which is both accurate and pleasurable. 3D renders also provide great marketing resources for your website, or sales presentation. And, you’re investing in a technology that is currently transforming the sector, and will continue to to provide new possibilities for pre-sales.