It’s a great idea and, like all great ideas, it’s refreshingly simple. Connect Locums provides flexible recruitment for GP Locums by matching them to practices and health environments that require cover. The Imagefix team were seriously impressed by the concept, and delighted to work on this site for a local Dunstable provider.
Our brief included the creation of a logo and brand identity for Connect Locums. Many of our clients ask us to decide on brand colours but, in this case, we were given clear instructions. GP locum recruitment sites tend to ‘echo’ the NHS brand by utilising the distinctive blue and green in their design. We were asked to avoid this, and to choose colours that would make Connect Locums stand out from the rest.
From a range of options our client selected a colour palette that used brown and green as its dominant tones. These were integrated into a number of logo designs which we presented for consideration. The chosen design featured 4 interlinking open circles that resembled the iconic symbol of the doctor’s stethoscope.
Once the colours and logo were in place we started work on the website design. Navigation is key for GP Locum Recruitment websites. They need to function equally well for locums, and their clients. The process should be straightforward, and the information has be clear and easy to scan read. Our design is intentionally simple, therefore, offering just four pages for users to choose from. Each page explains the service briefly and drives visitors to the ‘contact’ page where they can register.
We were asked to create SEO rich copy for each of the pages, ensuring that the text was clear, concise and easy to read. Each page incorporated carefully researched keywords to ensure that appropriate online searches were directed to the site. Keywords were also incorporated into meta descriptions and SEO titles attached to each of the website pages.
The owner of Connect Locums was delighted with the finished website, and we’re delighted to have an ongoing connection as we’re hosting the site. It’ll be exciting to see how the company grows over the next few months. We’ve created a Google My Business profile to boost local searches and we have every confidence that Connect Locums will very soon be expanding its reach!
Looking for high quality web design, delivered by a team that’s always available on the phone? We believe in talking to our clients, so call us on 01234 924859
Imagefix Web Design,
Brickhill Drive, Bedford,
Bedfordshire, MK41 7PH.
Imagefix Ltd, Building 52,
Wrest Park, Silsoe, Bedford,
Bedfordshire, MK45 4HR.
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