Branding and Website for Dunstable-Based GP Locum Recruitment

January 10, 2020 by in category Marketing, News, SEO, Website Design with 0 and 0

Branding and Website for Dunstable-Based GP Locum Recruitment

Branding and Website for Dunstable-Based GP Locum Recruitment 

It’s a great idea and, like all great ideas, it’s refreshingly simple. Connect Locums provides flexible recruitment for GP Locums by matching them to practices and health environments that require cover. The Imagefix team were seriously impressed by the concept, and delighted to work on this site for a local Dunstable provider.

Creating a Distinctive Brand for Connect Locums 

Our brief included the creation of a logo and brand identity for Connect Locums. Many of our clients ask us to decide on brand colours but, in this case, we were given clear instructions. GP locum recruitment sites tend to ‘echo’ the NHS brand by utilising the distinctive blue and green in their design. We were asked to avoid this, and to choose colours that would make Connect Locums stand out from the rest.

From a range of options our client selected a colour palette that used brown and green as its dominant tones. These were integrated into a number of logo designs which we presented for consideration. The chosen design featured 4 interlinking open circles that resembled the iconic symbol of the doctor’s stethoscope.

Imagefix Web Design 

Once the colours and logo were in place we started work on the website design. Navigation is key for GP Locum Recruitment websites. They need to function equally well for locums, and their clients. The process should be straightforward, and the information has be clear and easy to scan read. Our design is intentionally simple, therefore, offering just four pages for users to choose from. Each page explains the service briefly and drives visitors to the ‘contact’ page where they can register.

Copywriting and SEO 

We were asked to create SEO rich copy for each of the pages, ensuring that the text was clear, concise and easy to read. Each page incorporated carefully researched keywords to ensure that appropriate online searches were directed to the site. Keywords were also incorporated into meta descriptions and SEO titles attached to each of the website pages.

Positive Feedback From Our Client 

The owner of Connect Locums was delighted with the finished website, and we’re delighted to have an ongoing connection as we’re hosting the site. It’ll be exciting to see how the company grows over the next few months. We’ve created a Google My Business profile to boost local searches and we have every confidence that Connect Locums will very soon be expanding its reach!


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