Case Study – New Look Website for Francis House Homecare in Bedford
The Office for National Statistics predicts that by 2024 the over 65s will make up more that 20% of the population.
Just to put that in context, it means that in 4 year’s time there will be more people over 65 in the UK than there are young people under the age of 15. There’s currently plenty of debate about how this ageing population will be cared for. The government favours solutions that don’t involve care homes. So it’s no wonder that the Imagefix team has done a lot of work with domiciliary care providers this year.
A Leading Provider of Domiciliary Care in Bedford
Francis House Homecare provides support to elderly people who need care, but want to retain their independence. Their small army of professional carers provide personalised care packages which range from sharing hobbies and preparing light meals, to dementia care and medication management. They approached us for a website refresh and digital marketing support.
Marketing to Private Users of Domiciliary Care
As the home care sector grows, providers are working hard to market the services they offer to private users. This is a relatively new market, for both providers and ‘consumers’. Francis House could see that their website wasn’t reaching their target demographic, so they asked Imagefix to help.
We suggested 4 key areas of development:
- Website Refresh. We redesigned the website to appeal to online searchers who were looking for home care for their elderly relatives.
- Search Engine Optimisation (SEO). The website is now SEO optimised. This means that high volume keywords are integrated that prompt Google to promote the site to online searchers for home care.
- Pay-Per-Click Campaigns. Our PPC specialists are working on a series of ad campaigns targeting people actively searching for home care, or domiciliary care in Bedford.
- Ongoing SEO. A series of blogs and geographical landing pages are helping to develop the authority of the site. Growing authority leads to higher search engine rankings.
Working With Francis House Homecare
The combination of PPC campaigns and organic SEO ensures that Francis House is seeing substantial growth in traffic to the new website, whilst at the same time moving towards a high ranking spot on Google. Visitors landing on the website for the first time are provided with useful resources on the services offered, and clear navigation to those resources.
We’re continuing to work with Francis House on the strategies that return the best results for them. Our marketing team constantly tweak and test the messaging, keywords and tone which will land with their target demographic best. It’s exciting to know that we’re forging new paths in this relatively untrodden terrain.
About Imagefix
Imagefix is a web design and marketing agency in Bedfordshire. Over the past decade we’ve built a reputation for being the leading provider of local, personalised design and marketing in the county. This was formally recognised last year in the SME Luton & Bedfordshire Awards.
If you would like to know more about the range of website design and marketing services we offer, call the Imagefix team today on 01525 715608
