Case Study – Tree Management Website for Local Pulloxhill Consultant

January 28, 2020 by in category Graphic Design, Marketing, News, SEO, Website Design tagged as , , , with 0 and 0

Tree Management Website for Local Pulloxhill Consultant

Tree Management Website For Local Pulloxhill Consultant 

The Imagefix team always enjoy learning about new sectors, but this one presented us with a word we couldn’t even pronounce! Roz Richardson is an arboriculturalist (see what we mean?) who, after many years working as a Tree Officer has created her own consultancy, based in Pulloxhill. And, before you ask, an arboriculturalist is someone who deals with the growing, maintaining and removing of trees and hedgerows.

Arc Arboricultural Solutions Website

Many websites oriented to the natural world use a palette which has green as the dominant colour. Our client asked for something that extended this to include a range of autumnal shades. We took this as our starting point when working on a new logo for the site. It combines the characteristics of both a tree and a leaf, and the predominant colours are red and orange. This became the foundational colour theme for the site as a whole.

The challenge for the Imagefix design team was to create a visually appealing website that was easy to navigate, whilst integrating quite complex information about conservation planning, tree felling orders, and hedgerow regulations. We also provided copywriting for the site, and took care to balance a friendly accessible tone with the more formal descriptions of planning regulations.

A ‘Ready to Go’ Website

In this instance our client was involved throughout the design process, offering helpful feedback at key stages. The ‘look and feel’ of the site was enthusiastically received, but beyond that we always want to create a site that will actively work on our clients’ behalf, once launched.

To this end, we always recommend:

  • Onsite SEO – using keywords, titles, alt text, urls and meta-descriptions to ensure that your site can be found by searchers looking for the service or product you’re offering.
  • Local SEO  allowing your site to be found by local searchers using their mobiles.
  • Responsive Design – ensuring that your site views equally well on mobiles, tablets, laptops or desktops.

Hosting and Compliance is Part of Website Design

Where your website is hosted can have a huge impact on the quality of service you’re able to offer to visitors. Imagefix offers hosting to our clients because it allows us to guarantee security, loading speeds, and prompt remedial action should there be a problem. We also offer a Data Privacy service which ensures that clients are compliant with GDPR regulations.

Completion to Deadline and Great Feedback 

Our client was delighted with the website and the personalised service she received throughout the process. Roz, like many of our long-standing customers, particularly appreciated the fact that we were available on the end of the phone whenever needed.

“Local company to me and brilliant to work with – I had no knowledge of what was involved and they have delivered an amazing website which I have had brilliant feedback from. I would recommend them so helpful and approachable when your not a techie person.” Roz Richardson


Looking for a local web design company that offers a personalised service from start to finish? Call the friendly Imagefix team on 01525 715608


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