Getting on the First Page of Google – All You Need to Know Where’s your website in the Google rankings right now? If you’re not sure exactly what position you occupy, then you’re most likely not at the top of Page One. The first page prize is a hard won milestone for websites. Knowing exactly…
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs So What’s the Secret to Creating a Good Website? You know good website design when you encounter it because it knows what you need and delivers it. Good design is when the look, the feel and…
Using Architectural Visualisation to Boost Sales Trying to describe an object using words is a notoriously slippery process. Which is why certain industries rely on visual representation to market their products. Estate Agents and architects have a particular problem; they regularly sell products that don’t yet exist. For decades, the ‘Artist Impression’ provided critical marketing…
As we head towards April it looks like the winter of lockdowns across the UK could be coming to an end at last. No-one running a business, large or small, will have avoided the impact of the last 12 months, but it’s the small local businesses that have been hit particularly hard. So how can…
It’ll come as a bit of a shock to Bedfordians – who are naturally modest when it comes to the delights of the county – but Bedfordshire was named one of the 4 best to places to live in the UK in 2020. Big surprise, right? I mean, we’ve got our Clangers, and John Bunyan,…
Social media loves GIFs because they can be relied upon to raise a smile, capture the feel of a moment, and provide an emotional response when words just don’t cut it. In a medium that promotes the idea of a conversation between people, GIFs stand in for facial expressions, quick fire wit, and mood explainers.…
Case Study – SEO for Red Occasions Event Specialists in Bedford The Red Occasions team like to make extraordinary events happen. For over a decade they’ve been creating festivals, large-scale music events, conferences, fashion shows and weddings. As you can imagine, the lockdown in March 2020 put something of a dent in their immediate event…
3 Guaranteed High-Impact Marketing Techniques Not all marketing is high-impact, nor should it be. The over-all aim of marketing materials is to create a relationship with customers, by providing useful resources, and offering a high value experience for online searchers. Not every blog you post will trend, therefore, but they will increase your visitor numbers…
Advantages of PPC and SEO Working Together Wondering whether to spend your marketing budget on PPC (Pay-Per-Click) or SEO (Search Engine Optimisation)? Well now there’s another option; align the two approaches. Both SEO and PPC are about targeting online searchers, so it makes sense that together they’ll complement each other and lead ultimately, to more…
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