The British High Street has spent most of 2020 in the ‘brace position’, but even so, the Tier 4 lockdown just before Christmas is a severe blow. And it’s not just shops that will feel the impact; gyms, restaurants, pubs, theatres and hauliers are suffering as a result. Polls show that over 50% of the public supports these measures to beat the virus, but it’s extremely tough for businesses that rely on Christmas trade.
“The closure of non-essential retail in Tier 4 during what is usually the last, and busiest, week of Christmas trading will have a hugely detrimental impact on retailers who have already had a difficult year.”
During the first few days of lockdown back in March the Imagefix team, along with the rest of the country, were in shock. Then, as we adapted to the new reality, we – like many of our clients – started to adapt. Zoom was our new best friend as we moved out of the physical office and into its virtual equivalent. Retail businesses moved online fast; pubs and restaurants transformed how they did business. Virtual gyms became ‘the thing’.
Business innovated in early 2020, but so did consumers – in fact you could argue that they were the drivers of a huge digital transformation. Online shopping doubled in 2020 – no surprise there – but it brought with it a whole new digital experience. Here’s just a few examples of the digital innovation we saw:
It’s great news about the vaccine, but – realistically – it’s going to take a while to roll out. So, is your business ready for a digital 2021? For many companies this means integrating e-commerce software and growing their social media marketing. But there’s a whole range of digital options that could boost your digital presence, and differentiate you from the rest.
This year Imagefix has been working with businesses to do just that. We’ve discovered that there are 3 questions to finding the digital strategy that is the best fit for you:
Whether you need a chat about your options, or you want support to realise your digital ambitions, Imagefix is here to help. We’re very much a champion of SME’s – being one ourselves – and we know how difficult it can be to grow your company, especially in a pandemic! Our team is made up of web designers, digital marketers, content creators, CGI experts and PPC specialists. We’ll always have time to talk to you – so why not give us a call right now on 01525 715608?
If you would like to talk to a member of the Imagefix team about preparing your business for 2021, give us a call on 01525 715608
Imagefix Web Design,
Brickhill Drive, Bedford,
Bedfordshire, MK41 7PH.
Imagefix Ltd, Building 52,
Wrest Park, Silsoe, Bedford,
Bedfordshire, MK45 4HR.
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