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How to Drive More Traffic to Your Website

How to Drive More Traffic to Your Website

10 Ways to Increase Your Online Visibility

Every website owner wants to attract, and engage, visitors who are looking for exactly what they sell. A business website is its shop window, after all, so it’s reasonable to expect a share of the billions of searchers online. In this article the Imagefix digital marketing team address the question of how to drive more traffic to your website, and we provide 10 ways to get it moving.

If you’re feeling invisible online, you’re not alone. Recent research carried out by Ahrefs discovered that 90.63% of 1 billion newly published web pages get no search traffic whatsoever from Google. Depressing, huh? The 9.37% that are enjoying the benefits of search traffic are simply using some of the tips we’ll be offering you in this blog. Once you know how to drive more traffic to your website, you can start making it happen straight away – and in most cases, you can do it for free!

How to Drive More Traffic to Your Website

There’s no single way to increase traffic to your site. Instead, there are a number of digital marketing channels that combine to make it happen. Many of them are free but require consistent time and energy to make them work. Others need a budget and specialist knowledge to get them working for you. Get started with our top 10 tips to increase website visitors.

10 Ways to Increase Your Online Visibility

  1. On-Page SEO
  2. High-Quality Content
  3. Website Assessment
  4. Local SEO
  5. Internal Linking
  6. Technical SEO
  7. Pay-Per-Click (PPC) Advertising (Paid)
  8. Optimise For Voice Search
  9. Use Emails
  10. Talk to People on Social Media

1. On Page SEO 📄

Search Engine Optimisation (SEO) is the way that you optimise your site for search engines. The goal is to make your website more visible to people searching for products or services like yours. Becoming more visible online is the primary way you can drive more traffic to your website. On page SEO uses ‘keywords’ to alert search engines to what you do or sell.

“Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”

– MOZ

1. On Page SEO

How do you find a new plumber, or florist? You type into Google: “Plumber near me” or “refurbished boilers Kempston”. These are phrases that thousands of people, like you, use to find such services. Researching SEO keywords is about finding out what the words or phrases are that people use for your business. Once found, they need to be used throughout your site headings, and copy.

Using Keywords in Your Content

Your keywords need to appear in these locations in order to optimise your content for search:

• H1 heading – every page heading should be a keyword.
• At least two subheadings (H2s).
• Naturally in the body content.
• In the first 100 words.
• As part of image file names and alt text.
• In your meta description.

Each page should have one primary keyword which is the title, and 2 or 3 secondary keywords that are closely related to the main topic.

2. High-Quality Content 📝

Business blogging is a marketing strategy that leverages original content to support a company’s goals. This content can be presented as specialist articles, thought-provoking opinion pieces, industry updates, or informative pieces tailored to meet the interests, concerns, and needs of your audience.

Blogging is good for your business, websites with a company blog get 55% more traffic than those that don’t. Here’s 5 ways to make your blog irresistible to inbound traffic:

2. High-Quality Content
  1. Write Great Headlines. Probably the most important component of your blog, create headlines that will draw in your target audience.
  2. Include Great Graphics. Show and tell blogs get more engagement; use graphs, visuals and images featuring the business to garner more interest.
  3. Invite Guest Bloggers. A guest adds new perspectives, and new visitors. They will share to their network, which is a great way to drive more traffic to your website.
  4. Include Video. You’ll attract more visitors if you embed a video in your blog post. They’re also a resource that people like to share.
  5. Vary the Format. Dependent on what you do, you may want to include ‘How To’ guides, tips and hints, or staff profiles so readers get to know the faces behind your product.

3. Website Assessment 🖥

To get more website traffic, the first step is to critically evaluate your current site. Are there any elements that may be turning people away? Would a more user-friendly navigation system be helpful? Is there anything for visitors to do once they land on the homepage? Asking these questions can help you identify areas for improvement.

You could also get people from outside the business to evaluate your website and provide honest feedback. This is a great way to identify any issues that you may not have noticed. Next, take a look at your competitors. What are they doing better than you?

Website Assessment

4. Local SEO 📍

Local SEO helps small bricks-and-mortar businesses get found by potential customers on search engines. In order to rank businesses for local search, search engines look for social media pages, citations in local directories and community backlinks.

4. Local SEO

Here’s how it works; when someone types in ‘best coffee in [your town]’ on Google, the results are generated by the location of the user. To rank for local SEO:

1. Get a free Google Business Profile and make sure that your name, address, and phone number (NAP) is consistent across all your online platforms.

2. Research local keywords that mention your location and create location-based landing pages for your website.

3. Get involved in local forums, include your business in local listings, and keep talking to your followers on social media.

Internal Linking 🔗

Internal linking helps search engines understand the structure of your website and the relationship between pages. Knowing which page links to another, gives a clear indication of the architecture of your site. It also helps to distribute link equity throughout your site, which can improve the ranking of individual pages. Link equity is the authority gained by a page when another page links with it.

Internal linking improves the user experience as well, by opening up the site to them, and helping them to find the information they’re looking for. Overall, internal linking is a simple but effective way to boost your SEO and improve the performance of your website.

6. Technical SEO 🤖

Suppose your site is indexed, you’re using keywords, and your site is responsive. Now, where are you ranked in Google? You can check this out quite simply by running a free website audit. This will provide your site’s current ranking on Google and include a list of technical fixes that could improve that ranking. Common problems tend to be slow loading, broken links, site doesn’t work on all mobile devices, non-secure hosting, poor security.

7. Pay-Per-Click (PPC) Advertising (Paid) 💷

Google Ads (PPC) are displayed to people who are searching online for products or services like yours. PPC marketing is powered by smart technology which means your ad appears to online searchers when they are ready to buy.

  • You can choose a specific goal for your PPC ad, such as driving traffic to your website, or calling up your business.
  • You choose a geographic region where you want your ad displayed. It could be a tight radius in your local area, or it may have a broader reach such as a city or county.
  • Your ad is given an eye-catching design, SEO rich content is created, and your monthly budget cap is set.
Pay-Per-Click (PPC) Advertising (Paid)

Once your PPC ad is approved it starts appearing to users in your geographical area who are searching for products or services like yours. You only pay when searchers engage by clicking the ad or calling your number.

8. Optimise for Voice Search 🗣

Voice search is still relatively new, but very soon it will be very big, so why not get ahead of the curve? To optimise for voice search, follow these steps:

  • Research long-tail keywords. Users tend to speak in full sentences during voice searches, so focus on longer-tail keywords, such as ‘What is the best way to clean concrete paving?’.
  • Write answer-focused content. Address your audience’s questions directly in your content.
  • Optimise for snippets. Craft concise summaries to make it easier for search engines and smart speakers like Alexa and Google Home to find the relevant answers.

9. Use Email 📨

9. Use Email

Email is a great way to generate traffic to your website and a powerful outreach tool to engage your audience and direct them to specific pages on your website. There are two main types of email promotions:

  1. Email Newsletters. These feature valuable information and promotions, guiding existing audience members to your website for articles or offers. While they may not attract many new visitors, they can generate visits and sales from your loyal audience who already know you.
  2. Promotional emails. These highlight specific sales, events, new products, services, or videos. They help you promote events like trade shows or new product releases. By segmenting your email audience based on data, you can send tailored versions to the most receptive segments, enhancing the value they perceive you to be offering.

Implementing a well-crafted email campaign can yield significant benefits for your business, as it enables you to connect with your target audience, showcase your value, and drive traffic and sales.

10. Talk to People on Social Media 👥

Social media not only amplifies your message, it also drives website traffic. For instance, promoting a sale on social media can direct traffic to your e-commerce website. To succeed, choose the social channel that aligns best with your message and is manageable for you. The choice depends on your business model and target audience. LinkedIn suits professional audiences, making it ideal for white papers or webinars, while Instagram excels for visual content like product imagery.

Test different platforms to gauge awareness levels and allocate your resources accordingly. Ensure you direct users to targeted pages, creating a clear link between the social post and the link they click on.

Now you know how to drive more traffic to your website, would you like some specialist support to achieve it? Start right now by contacting the Imagefix team on 01525 715608