How to Drive More Traffic to Your Website
Every website owner wants to attract, and engage, visitors who are looking for the products they sell. How difficult can it be? There’s 4.57 billion people online, after all. The product’s good, the price is competitive, the website design is eye-catching. So why isn’t anyone landing on the site??
If you’ve ever felt completely invisible online, you’re not alone. Recent research carried out by Ahrefs discovered that 90.63% of 1 billion newly published web pages get no search traffic whatsoever from Google. Depressing, huh? Well, not necessarily. Just 2.84% of those pages get between 11-100 visitors per month. Now, if you could hit that ‘sweet spot’ your site would be earning you money and flying ahead of your competitors.
Why Do Some Websites Get More Traffic Than Others?
The answer to this question is pretty simple; websites with healthy visitor numbers have been search engine optimised. Now, you’d think that was standard practice at the design stage, wouldn’t you? But, no. Which is why it’s always a good idea to ask your website designer the question: ?Does your fee include search engine optimisation? If it doesn’t, you should maybe look elsewhere.
The good news is that even if your site wasn’t optimised at the design stage, SEO can be applied at any time. You will notice the difference immediately. Visitors will start to show up and interact with your site. They won’t come in their droves straight away; your site has to grow trust and authority in order for that to happen. But you’ll be on track for that 2.84% that are successfully attracting traffic to their site.
How to Drive More Traffic to Your Site
Organic SEO is made up of criteria set by the major search engines. What drives every single one of those criteria is customer service. Some of the criteria can be addressed through tweaks to content, other criteria require a professional designer or SEO specialist. The Imagefix team has put together a list of 4 things that have to be in place for your website to stand a chance of getting visitors.
1. Web Pages Need to be Indexed
Sites that aren’t indexed can’t be ranked by Google. Without a Google ranking there’s no way people can find you, unless they know your url. To check whether your website pages are indexed, check in Google for site:[url] If no results turn up, then your page isn’t indexed.
2. Titles, Images and Content Need Keywords
“Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” MOZ
How do you find a new plumber, or florist? You type into Google: “Plumber near me” or “refurbished boilers Kempston”. These are phrases that thousands of people, like you, use to find such services. The job of a keyword researcher is the find out what the keywords are for your business. Once found, they need to be used throughout your site headings, and copy.
3. How Do Your Customers Search?
Are your customers sat in offices, in front of laptops, or desktops? Or are they stood on a muddy building site using a mobile? It’s important to know this because not all web designs work well on mobiles. The ones that do are referred to as ‘responsive’ sites, and they have been optimised to ensure they look and function as well on a mobile screen as on a desktop.
4. Where are You Ranked on Google?
Suppose your site is indexed, you’re using keywords, and your site is responsive. Now, where are you ranked in Google? The simplest way to check this is to go incognito, and search for one of your website pages by title. Ideally, you’ll turn up in the first couple of pages. If not, there are a number of ways you can improve your positioning:
- Improve your loading speed
- Use Yoast to create SEO titles and meta descriptions for every page
- Make sure that your ‘Contact Form’ is easily accessible
- Check your navigation. Could you make it clearer?
- Include Google Maps on your Contact Page
- Is your content updated regularly?
- Do you have customer reviews on your site?
- Is your site hosted securely?
Reaping the Rewards
Every single Imagefix customer has seen a dramatic rise in website traffic immediately, as the direct result of our SEO optimisation process. We track all the websites we work on using Google Analytics and provide regular updates on goal achievement. Imagefix doesn’t promise to get you on page 1 of Google overnight, but we will build the trust and authority your site needs to get there. And once you’ve achieved a top spot with Google, you’ll tend to hold onto it.
Want to drive more traffic to your website? Start right now by contacting the Imagefix team on 01525 715608