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How to Use H Tags For SEO

How to Use H1, H2, H3 Tags For SEO

Using H Tags Correctly Helps Readers and Rankings

A page of unformatted copy is difficult to navigate, and confusing to read. Which is why headers, or subtitles are used. They guide readers through the text, clarifying the topics being discussed, and making scan reading easier. It’s not only readers who benefit from headers; H tags can make your copy easier for search engines to read, leading to higher rankings and a larger readership.

What are H Tags?

H tags are HTML coding that indicate a heading in web copy. They are there to specify how the content should be displayed. Heading tags differentiate headings from paragraphs, or quotes, for example.

Do You Have to Use H Tags?

You can publish web content without using H tags but, in doing so, you’ll miss out on the many benefits they provide:

How to Use H1, H2, H3 Tags For SEO

How to Use H1, H2, H3 Tags For SEO

If you’re a blog writer, or you’re creating copy for your website, using H tags in the way they’re designed to be used, will ensure that your copy has maximum impact online. The rules for correct usage are pretty simple, but they could make all the difference to the online reach of your copy. Here are 5 simple rules for using H tags correctly:

Rule One – Use Them in the Right Order

Sounds obvious, given that they’re numbered 1-6, but they do get used in the wrong order, and this confuses search engines when they’re trying to work out what your  content is about. It will also look odd for readers. Here’s how H tags are designed to be used:

  • H1 – the title
  • H2 – main subheadings
  • H3 – smaller subheadings (bullets, for example)
  • H4,5,6 – these are lower priority headings, in smaller font sizes

Rule Two – Use H1 Tag for Your Title

The H1 tag tells your reader, and the search engines, what your content is about. It’s your main keyword for the blog, or web page. Think of it as an announcement, which you are going to follow up with other smaller announcements on this major theme. There should only ever be one H1 for a post or a page – otherwise, it gets confusing as to which is most important.

Rule Three – Break Up Your Copy With Headers

Online readers don’t tend to have time to spare. It’s helpful, therefore, if they can scan your content, decide which parts are relevant, and use their limited time to focus on them. Headers are like a skeleton to the flesh of the content. There should be plenty of them, to break up the copy, and they should be carefully named with the reader’s experience in mind.

Rule Four – Use Keywords in Headings

The days of ‘stuffing’ content with keywords are long gone, but the use of keywords in headings can be of huge value to your SEO ranking. Each page or blog should have a major keyword – the H1, or title – and this should be used in one of the secondary H tags as well. Two or three secondary keywords, related to the first, can usefully be used in subheadings as well as in the copy itself.

Rule Five – Don’t Create Long, or Cryptic Headings

Short, concise headings are far more useful than long, meandering ones. They also speak of a more carefully crafted heading. Cryptic headings can be fun to create, and once in a while they’re apt, but if used regularly, they simply confuse readers and search engines. Think of headers as having one job; to be signposts. The paragraphs that make up the body text can do the rest of the work for you.

About Imagefix

At Imagefix we provide a variety of businesses with SEO blogging services, from logistics companies to wealth managers and local tradesmen. Our SEO products and services are designed to provide clients with maximum online impact. We’ll ensure that you achieve a high ranking for the geographical area you serve, and we can also search engine optimise your existing website content to increase traffic to your site.

 Want to know more about using H tags for SEO impact? Call the Imagefix SEO specialists today on 01525 715608 and let’s start talking about increasing your sales.