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How to Use SEO Copywriting to Increase Sales

How to Use SEO Copywriting to Increase Sales

Improve Your Ranking with Strategic SEO Copywriting Techniques

Here’s the problem: as a business you’ve decided to invest resources in the creation of blog posts each month. The person writing them is a specialist with extensive experience in the sector and their blogs are very readable. Trouble is, your beautifully crafted business blogs never see the light of day on Google. Currently, they’re languishing way down the search engine results page (SERPS). The solution to this problem is SEO copywriting.

There’s no need to throw out those beautifully crafted blogs; they simply need to be SEO optimised in order to start ranking, and potentially attracting business leads. Search Engine Optimisation (SEO) is how search engines ‘read’ and ‘assess’ online copy. The closer a blog post adheres to Google’s ranking factors, the more likely it is to achieve a high ranking.

How Does SEO Copywriting Increase Sales?

SEO copywriting creates website content that is carefully aligned with what potential customers are searching for on search engines like Google. By using relevant keywords and phrases, your website becomes more visible to people actively looking for your products or services.

Increased visibility leads to more organic (unpaid) traffic, which in turn, can result in higher chances of conversions and sales. In simple terms, SEO copywriting helps your business appear where it matters most—in search results where potential customers are actively seeking solutions you provide, leading to increased sales opportunities.

8 Ways to Make Your Content ‘Google Ready’

How can you optimise your blog content to make it ‘Google Ready’?

1. Find The Right Keywords For Your Product

Keywords are the words or phrases that online searchers use when looking for your product or service. Once you find the right keywords and start using them in your content, you stand a better chance of ranking well, becoming more visible online, and driving searchers to your site. The best strategy is to start with low volume keywords that give you more chance of ranking.

The Semrush Keyword Magic Tool is an excellent place to start looking for keywords. For a strategic approach to keyword research, take a look at our article: How to Use Keywords For Better Conversions.

2. Discover The Questions People Ask

Search engines have one goal, which is to provide searchers with useful information. One of the ways Google does this is by providing the ‘People Also Ask’ panel on the search results page. The questions displayed help searchers to define what kind of information they’re looking for, but they also provide an excellent resource for SEO copywriting. Use the questions as subtitles in your blog, and create content that offers clear, accurate and concise responses.

2. Discover The Questions People Ask

3. Understanding Search Intent

It’s important to know what someone is searching for, but it’s equally important for SEO copywriting, to know what the searcher’s intent is. Google want to see that your blog understands searcher intent and is providing copy that’s correctly aligned to it.

Search intent can be broken down into four categories:

  • Informational. Users seek deeper insights into particular topics, products, or industries. For instance, a query like “loose leaf teas benefits.”
  • Navigational. Users aim to locate a particular webpage or site, as seen with a search such as “Teapigs login page.”
  • Commercial. Users intend to conduct product research before committing to a purchase, seen in queries like “best teapots in 2023.”
  • Transactional. Users are ready to make a purchase, exemplified by a query like “purchase glass teapot infuser.”
Check Out Your Competitors

4. Check Out Your Competitors

Rather than duplicating all the work your competitors have already done, it’s worth taking a look at their websites. Check out which keywords they rank well for, but you don’t. Make a note of this gap as it’s an excellent opportunity for you. Look for gaps in your competitors’ keyword coverage – these are the areas that you can prioritise as differentiators.

5. Look For Ways to Attract Backlinks

Backlinks are links from one website to another. They play a crucial role in SEO as they signify credibility and authority to search engines. SEO copywriters should be aware of backlinks because they impact a site’s search engine ranking. High-quality backlinks from reputable sites enhance a page’s trustworthiness and visibility.

Copywriters can strategically incorporate relevant keywords into their content to attract authoritative backlinks. Suppose your target keyword is “eco-friendly clothing brands“, you could mention a few prominent brands that align with sustainability values and provide valuable insights into their practices. This provides valuable information to your readers but also increases the chances of these brands noticing your content and linking to it.

6. Optimise SEO Tags, Meta Descriptions, Headers

When your blog appears in the SERPS, you will see an SEO tag with a meta description below. Be sure to use your primary and secondary keywords to optimise these two elements. Keep SEO titles between 55 to 60 characters long, and accurately describe the content. Meta descriptions should be below 120 characters, and the copy should give searchers a good reason to click through.

Every web page should have a Header (H1) which contains or comprises a primary keyword. Ensure that every header is unique. Find out more about using H tags correctly by clicking here.

Optimise SEO Tags, Meta Descriptions, Headers

7. Organise Your Copy With The Reader In Mind

When readers click through to a blog, they’re looking for information that is easy to read. Structured headings and subheadings offer easy navigation and a quick overview. Concise paragraphs maintain readability, often accompanied by bulleted or numbered lists for clarity. Engaging visuals, such as images and infographics, break up the text and provide visual context.

8. Create Compelling CTAs

Users click through to your blog post with a goal in mind. Use Calls-to-Action to move them on from the post to their next stage of engagement. If your blog is informational, for example, you may want to direct them to a product page which would shift them into navigational intent. SEO copywriting is a marketing tool; it turns good writing into writing that can be used for marketing purposes.

Crafting effective CTAs for your blog post involves strategic precision. Begin with action-oriented verbs that compel immediate response, like “Get Started” or “Download Now.” Place CTAs strategically within the content, aligning with the post’s purpose. Using contrasting colours makes them stand out. Incorporate concise yet enticing language that communicates the value users gain by clicking.

How Long Before SEO Copywriting Yields Results?

There’s no simple answer to this. It depends upon the number of blogs you’re writing, the sector you’re in, and whether your website is SEO optimised. A business with a new website in a highly competitive sector may need to wait 6-9 months to see page one rankings on Google. For an established business, putting out 5-10 SEO optimised blogs each month, the journey will be much quicker.

Would you like to use SEO copywriting to increase your sales? Call Imagefix today to find out more about our copywriting services on 01525 715608