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How We Work With Our Customers on Web Design

How We Work With Our Customers on Web Design

Creating Exceptional Website Design in Collaboration With Clients

Designing a website for a client is a complex process that demands collaboration between the client and the Imagefix design team. In this article, we take a detailed look at the way we work with our customers on custom web design to create exceptional websites, covering everything from initial planning to the final product.

Our approach at Imagefix recognises that every client is unique; some enjoy being involved at every stage, others prefer a more hands-off approach. In each of our five stages of web design, therefore, clients can engage at a minimal level (signing off the work, requiring revisions), or they can be involved in detailed discussions with their designer.

How We Work With Our Customers On Web Design

  1. Pre-Design Planning
  2. Designing the Website
  3. Optimising the Site (SEO)
  4. Testing the Site
  5. Handover

Stage One – Pre-Design Planning

Before we begin work on the website design, there are some important steps that will help our team achieve a successful outcome:

  • Determining the Business Goals. The process entails understanding a client’s business, their target audience, and what they need their website to do. Knowing a client’s desired outcomes for their website is crucial, as it allows our design team to create a website that aligns with those goals.
  • Setting Website Goals. A client may want their website to grow online sales, boost brand recognition, generate leads, or increase online visibility. By setting out these goals clearly, the Imagefix team can design a website specifically tailored to accomplishing those aims.
  • Project Planning. We create a clear plan outlining the process, and the touchpoints when clients will be involved. This includes timelines, and the identification of feedback request points.
Stage One – Pre-Design Planning

Stage Two – Designing the Website

Now we start to work on the site structure, navigation, and theme. In order to do this, we need to balance the agreed business goals and the user experience.

  • Understanding the Buyer’s Journey. This is where we get inside the heads of your customers. We research what the buyer’s journey is from first visit, through differentiation, to purchase. This will form the basis of the site’s navigational structure. It will also give us a very clear idea of what content and resources need to go where. When we have the mapping in place, we work through it with clients for their feedback.
  • Creating a Design. During the design phase, web designers apply design principles and their understanding of user experience (UX) to create a layout that directs users’ attention and encourages effortless engagement. They carefully select colour schemes that evoke specific emotions and align with the brand identity.

Graphics, including images, icons, and illustrations, are thoughtfully chosen to enhance visual appeal and convey information with clarity. Striving to strike a balance between aesthetics and usability, web designers aim to elevate the overall design, captivate users, and align the website with the business’ objectives.

Stage Three – Optimising the Website (SEO)

Optimising the Website (SEO)

We recommend that clients have an optimised, or SEO website to ensure improved visibility, higher search engine rankings, increased organic traffic, enhanced user experience, faster loading speeds, and better conversion rates. This requires the following work:

  • We conduct thorough keyword research and incorporate relevant keywords into website content, meta tags, and headings for improved search engine optimisation (SEO).
  • Designers enhance website performance by optimising page load speed, optimising images, and implementing caching techniques.
  • User experience is improved through responsive design, intuitive navigation, clear calls-to-action, and mobile optimisation.

Stage Four – Testing the Site

After the website’s design and optimisation phases have been completed, we carry out comprehensive testing. This entails rigorous evaluation of usability, compatibility, and security aspects to ensure the website performs as intended.

  • Usability Testing. This involves testing the website’s user-friendliness and navigation. Real users are used to uncover potential issues and areas of potential enhancement.
  • Compatibility Testing. This ensures the website’s compatibility across various browsers, devices, and operating systems.
  • Security Testing. By assessing vulnerabilities and implementing protective measures, security testing guarantees the website’s resilience against potential threat.

Stage Five – Handover

  • Handover Training. One of the reasons that we like designing in WordPress is that our clients find it easy to manage the ‘backend’ of the website after handover. We’ll provide a short training session to ensure that your team can add new content, new pages, or videos if they wish.
  • Website Support. Our support package includes regular upgrades for plug-ins, themes, and code, continuous security monitoring, and daily website backups. Additionally, we provide guidance for adding content and promptly address any issues that may arise, ensuring swift resolution for a seamless website experience.
  • Ongoing SEO. This maintains and improves website visibility in search engine results. Regular updates involve adding new website content such as blogs or news, staying up to date with SEO trends, and adapting the site to ongoing algorithm changes.

Imagefix Cares About Customer Satisfaction

At Imagefix, our goal is to create long-term professional relationships with our clients. How we work with our customers on web design determines our future collaborations, and for that reason we care about getting it right. If you’re not happy with an aspect of the design, we’ll change it, and we won’t handover until you are satisfied that the website is capable of meeting the goals we agreed at the start.

If you like the sound of how we work with our customers on web design, why not give us a call to talk about your new website? We’d love to hear from you on 01525 715608.