At Imagefix we get at least three times as many queries from clients about setting up a LinkedIn profile than any other digital platform. So it got us thinking, what is it about getting started on LinkedIn, that makes it so scary for newcomers? In our experience there are 3 things that people worry about:
LinkedIn has evolved over the years to become a friendly and supportive business platform, so new members can expect a warm welcome. The major obstacle to getting started seems to be the profile. It’s a tough task because you’re having to write about yourself, but once you’ve taken the plunge you can start benefiting from the LinkedIn community.
Here’s our 5 tips to help you create a successful LinkedIn profile:
Humans love visuals; we’re hard-wired to read information from faces and make up stories about what we see. Before you start writing, therefore, find or create a picture that is a great intro to you at work. The face is crucial, so make sure it takes up most of the image and that it’s current. Choose clothes that you’d be happy working in, and take time to relax into a smile.
‘Headline’ suggests a bit of pressure, so think of it instead as how you’d introduce yourself to people in a business setting. The job title would be in there, but you might also include a hobby, an achievement or a passion. Here’s some examples:
Perhaps the scariest bit of the profile is the summary – so much so that loads of people leave it blank! The summary is your work story, and for many people it’s difficult to know where to start. So here’s 3 questions to get you going:
This is an easy task; all you have to do is survey the list LinkedIn offers and choose the ones that are key to what you do. Because it’s nice and simple, you’ll be tempted to pick skills that are ‘nice to have’ but not really core. Don’t be seduced! The longer the list the more meaningless it becomes. Highlight the skills that are integral to what you’ve written in your summary and headline.
If you’ve written about a developing journey in your summary, the experience section of the profile allows you to substantiate it. Most important, this section needs to be easy to scan quickly, so find a format that is clear and legible. Then, for each entry, state your job role, your (growing) responsibilities, and any specific achievements whilst employed. Finally, don’t forget to highlight what you’d like the reader to take particular note of.
These 5 tips have covered the most challenging aspects of getting started on LinkedIn. Once you’ve worked your way through them, you’ll hopefully feel more confident about adding new sections to your profile, and enhancing it with a banner image.
If you find these tips useful, take a look at our two other digital marketing guides to LinkedIn practice:
Would you like Imagefix to create your LinkedIn business profile? Call us today to find out how we can help on 01525 715608
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