Local Web Design Agency in Bedfordshire
Imagefix is very much a part of the Bedfordshire business community. For two decades we’ve been working with the extraordinary range of professionals this county produces. From plumbers to property developers, care providers and wealth managers we provide local web design that targets customers from Luton in the south to Bedford in the north of the county.
By focusing on user experience and functionality, our local web design solutions in Bedfordshire enable businesses to stand out amidst the competition while delivering an excellent online experience for their customers. Whether you’re a small business owner or a well-established SME, our bespoke web design services can assist you in achieving your business goals and establishing a robust digital presence across Bedfordshire.
Geographical SEO For Local Web Design and Brand Building
Geographical SEO, also known as local SEO (search engine optimisation), is a digital marketing strategy that focuses on optimising a website to improve its visibility and rankings in search engine results for specific geographic locations, such as Bedford, Dunstable, or Bedfordshire. It is particularly important for businesses that primarily serve a local customer base.
The goal of geographical SEO is to ensure that when people in a specific location search for products or services related to your business, your website appears prominently in the search results; ideally it should be visible in the Google map, and feature in the Local Pack. This can significantly increase the chances of attracting local customers and either driving more foot traffic to your physical location or generating leads online.
Local Web Design & SEO Implementation
To implement a successful geographical SEO strategy, we integrate several key elements into the web design process. These include:
- Keyword Research. Identifying and targeting relevant keywords with a local intent, such as location-specific terms or phrases that people in your target area are likely to search for. Examples are ‘best pubs in Leighton Buzzard’, ‘affordable plumber Bedford’, ‘local removals near Dunstable’, ‘estate agents Sandy’.
- On-Page Optimisation. Optimising website copy, including meta tags, headings, content, and images, to include location-specific keywords and signals that indicate your geographical relevance.
- Google Business Profile. Setting up and optimising your Google Business Profile, which helps your business appear in local map listings and the “Local Pack” of search results. This involves providing accurate business information, such as your address, phone number, business hours, and customer reviews.
- Local Citations. Building citations (mentions of your business name, address, and phone number) on reputable local directories and online platforms. Ensuring consistency and accuracy across these citations is crucial for establishing your business’s local prominence.
- Online Reviews. Publishing and managing customer reviews on your website and across platforms like Google, Yelp, or industry-specific review sites. Positive reviews not only boost your local reputation but can also improve your search rankings.
- Local Content. Creating location-specific content on your website, such as blog posts, articles, or landing pages, that provide valuable information or address the needs of local customers.
By baking these SEO strategies into your local web design, Imagefix helps Bedfordshire businesses to improve their online visibility in the geographic areas they want to target, increase their website traffic, and ultimately attract more local customers. Geographical SEO is an effective way to generate more local enquiries and strengthen brand identity.
Technical Optimisation For a Top-Quality User Experience
Technical optimisation plays a crucial role in local web design because it ensures that search engines can effectively crawl, index, and understand the content and geographical relevance of your website.
Technical optimisation involves optimising website speed, improving site structure and navigation, using clean code, and implementing proper XML sitemaps. A well-structured website enables search engines to navigate through your content and understand its relevance to the specific geographic locations you want to target.
Technical optimisation helps search engines interpret and recognise the geographical signals on your website. To support this, we implement structured data markup, such as schema.org markup, to provide explicit location information to search engines. By highlighting your business’s address, service areas, and other relevant details, you enhance the likelihood of appearing in local search results.
Technical optimisation creates responsive websites. Having a responsive, or mobile-friendly web design is crucial for geographical SEO. Most local searches are made on mobiles and so search engines promote mobile-friendly sites in their rankings. All our local web design is responsive ensuring that our clients’ websites are accessible to users searching for local information on their smartphones or tablets.
Imagefix Work With Clients Wanting Local Web Design
Working with a local web designer offers a unique experience. At Imagefix, we value each client and take the time to understand their business and their brand. Depending on your preferences, we can either maintain close collaboration throughout the design process or provide a more hands-off approach.
As a web design agency based in Bedfordshire, Imagefix takes great pride in our local roots, and we care a good deal to supporting the growth of businesses in the area. If you are looking for a local web design service that is tailored to your specific business and reflective of the unique characteristics of your area, Imagefix may very well have the solution for you.
Looking for a local web design agency in Bedfordshire? Call us today on 01525 715608