Marketing has been shifting its modus operandi for a few years now, but it looks like 2022 could be a game changer. The transactional marketing model, where chasing a sale underpinned every post, blog, and ad, is being replaced by marketing trends in 2022 that focus on a more personalised, experiential, and interactive experience for consumers.
Why this shift? Look at how ecommerce is evolving. At one time internet shopping was all about convenience whilst you went to the High Street for a satisfying shopping experience. Now ecommerce dominates and it’s having to step up to the plate and deliver more than financial savings and quick delivery. Consumers are looking for a conversation, guidance, expertise, and care – so how can your brand deliver all that in 2022?
Businesses are getting much better at engaging their customers prior to a sale, but there aren’t too many post-sale conversations going on, as yet. If you’re looking for ways to differentiate your brand:
Each of the above are potential pain points for customers. By taking positive action you firm up their relationship to your brand.
If you’re not already using LinkedIn for B2B, make it your New Year’s resolution to check out the much-improved LinkedIn platform. For years LinkedIn has been considered a clunky, difficult social media experience but in 2021 it took itself to task and started growing its users and engagements. New features include video meetings, events, polls and stories made up of images, videos and text that last for just 24 hours.
In 2021 mobile ownership in the UK reached 62.3 million. 81% of users surveyed said that they used their phones to search for goods and services. If you’re an ecommerce business your customers are finding you on their mobiles. There are 2 actions you need to take in 2022 if you haven’t already done so:
High-quality content remains at the heart of any digital marketing strategy for 2022. Want to create experiences for your customers? You need a content creator who knows how to do that. Looking for a process that builds trust with your customers? Invest in quality content creation.
Whether it’s video-based, social media posting, or a newsletter that goes out by email, you need consistent quality, engaging prose, and sparkling storytelling to keep old customers and develop relationships with new ones.
2021 was the year of COP 26, and COP 27 will take place in 2022. Individuals, businesses, and governments know that we all have to collaborate in order to lower carbon emissions. Make your business one that helps customers to do this:
We’re a digital marketing agency that supports businesses wanting to differentiate their brand, develop clear messaging about their product, and engage their customers. We do this by using a blend of tactics including social media, content creation, SEO and PPC. If you’re looking for a digital marketing collaboration you can trust in 2022, call Imagefix to find out what we can offer.
Looking for a digital marketing partner to keep you on top of digital marketing trends in 2022? Call the team at Imagefix on 01525 715608
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