Who we are and what we do.
How Does Imagefix Help Bedford Businesses?
Imagefix works with local businesses to consolidate their brand identity and get found easily on all the major search engines.
Imagefix was established in 2006, when Tina Loan and Garry West combined their expertise in marketing and web design to provide digital marketing services across Bedfordshire. Now the company is an award-winning provider, employing a team of digital specialists who work with businesses of all sizes. A lot has changed since we started. What remains the same, though, is our passion to deliver digital excellence.
SEO is all about making your website optimised for Google search
Do you want a website that provides continuous effective online marketing for your business? SEO marketing is the solution. The Imagefix SEO team uses a number of marketing strategies that work hand-in-hand with Google’s page ranking factors, for prime search engine visibility.
Our SEO strategy includes:
- Website optimisation, using a mix of technical fixes and keyword integration, to make your site ‘Google Friendly’.
- SEO enriched content – regular blogs and pages that strengthen your online impact and reach.
- Google ads (PPC) that drive targeted traffic to your website instantly, using relative keywords.
Get started with SEO services today.
Talk to the Imagefix SEO team on 01525 715608
Working With Local Businesses in Bedford on SEO.
Discover how our SEO skills help businesses grow sales.
Imagefix applies SEO techniques, using local, national and global keyword research and technical fixes to provide our clients with excellent search ranking results in Google.
We use data-analysis to understand how your website is being used, which helps us find opportunities to enhance the customer experience, increase your lead conversions and boost sales.
Servicing the Following Areas.
Clapham • Salph End • Ravensden • Kempston • Wood End • Astwood • Cardington • Milton Ernest • Wilden • Sharnbrook • Biggleswade • Sandy • St Neots • Milton Keynes • Silsoe • Marston Moretaine • Turvey • Great Barford • Cople
6 SEO Tips for Bedford Clients.
Key to enhancing your SEO ranking is making sure your website a great resource for potential customers. Here’s 6 things you can do right now to instantly improve your search engine ranking:
Over 50% of online searches are made on mobile phones. This means that every website needs to display equally well on any device. You can easily check this by testing your site on your mobile phone, your laptop and your tablet. If it’s hard to read, or the formatting gets lost, you’ll need some help to make it responsive.
Want more customers to find their way to your website, rather than your competitors’. One of the best ways of doing this is to find out how they’re searching. For example, someone looking for garage services may use the search term ‘Car MOT Bedford’ to find a relevant site. If this is the case, you should be using Google Business Profile to optimise your website for local searches.
Google rewards sites that know the questions their customers ask, and answers them well. If you sell stone floors, your customers might ask: “Which is the cheapest stone floor?”. Your website needs to answer these as either FAQs, blogs, or page content. It’s about creating copy that serves your customers.
Which of your competitors are gaining a lot of traffic? Check their websites to gain a better understanding of what they’re doing to succeed. Your competition is a great resource for learning. Are they offering better website navigation, attractive website design, or well-written copy? Once you know, you can improve your offering.
SEO is all about the user experience (UX). You can check out how good yours is by testing your website on a friend that’s new to your business. Do they know immediately what you’re selling? Is it easy to see how you can buy the product? Does your website anticipate the customer’s needs and guide them efficiently through the process?
Loading speed often gets overlooked, but it’s absolutely crucial to your online success. Visitors will no longer tolerate waiting around for your site to load on their device. The average site takes 22 seconds to load, whilst most users will click off the page after a 3 second delay. If your site’s slow to load it could be because of images with large file sizes. Check out your media library, and reduce any images over 80-100kb.
Find Out What’s Happening in the World of SEO.
Search Engine Optimisation FAQs.
Search Engine Optimisation or SEO, is the process of improving your websites’ visibility and authority online, in order to improve your ranking. SEO helps to increase traffic to your website and boost your sales. To do this:
- Create regular blogs and landing pages.
- Use relevant keywords in your website copy.
- Link internally and to external resources.
- Create backlinks for your website.
- Optimise your meta descriptions and titles.
SEO doesn’t provide immediate results. With a strong SEO marketing strategy, it can take between 3 to 9 months to see a significant change to your online traffic (depending on your sector).
While SEO and PPC both generate traffic for your website, they do so in different ways:
- Pay-Per-Click (PPC) is quick to set up, and drives traffic to your website faster than SEO, allowing you to see the effects immediately. You only pay for your ad when a user clicks it or makes a call to your business.
- Search Engine Optimisation (SEO) gets your website ‘Google Ready’ which, over a period of time time, means it will rank higher in search engines. SEO is an ‘organic’ tool which means it doesn’t cost, but it does require an commitment to time and resources for the best results.
Businesses should balance a long-term SEO strategy alongside short PPC campaigns, to achieve faster results.
A keyword is anything a user enters into Google’s search bar, or any search engine that displays a results page. An example of a keyword could be “marketing agency Bedford”. Keywords are used to optimise your website copy for pages and blogs, and makes them visible to search engine crawlers looking for relevant responses to searches.
Utilise keywords across your site, but be wary not to over-optimise, as this creates red flags for Google and harms your page ranking as a result.
If you want a prime position on Google, and an increase in website traffic and sales, then yes, you do. Good Search Engine Optimisation allows your web pages to sit on the top of search engines and becomes visible to people searching for businesses like yours. Without an SEO strategy, search engines won’t show your website to potential customers – even after the relevant search terms are entered.
Yes, you can. However, Imagefix always recommends that businesses outsource their SEO marketing to experts with the SEO skills to achieve it’s full potential.
To be able to reach a page one spot, Search Engine Optimisation requires time, keyword research, and expert technical skills.
Google uses more than 200 ranking factors to determine where your website will rank. These are based on its authority and relevancy. To be successful with SEO, your website must be fully optimised with relevant keywords and phrases that searchers use, contain links and backlinks, fresh content, and well-designed, responsive pages.
Search engines should be able to see that your content is a valuable resource for specific search queries, and that your website is seen as a trustworthy source.