Who we are and what we do.
And How Does Imagefix Help Kempston Businesses?
Imagefix is a design and marketing agency that helps companies create their brand identity, grow their online presence and convert more leads.
Garry West and Tina Loan created Imagefix back in 2006, when they combined their expertise in marketing and web design to provide digitalservices across the region. Now we’re an award-winning brand with a team of digital specialists supporting local businesses across Bedfordshire, and national clients across the UK. A lot has changed, but our passion to provide creative online excellence remains the same.
SEO ensures your website is visible on Google
A website that doubles as an effective online marketing tool, is imperative for business to flourish in today’s world. That’s what SEO is all about. The Imagefix SEO team uses a range of strategies which work with the Google’s ranking factors for excellent search engine visibility.
Our SEO strategy includes:
- Website optimisation, using a combination of technical fixes and keyword implementation, to get your site ‘Google Friendly’.
- SEO enriched content – including blogs and pages, which strengthens your online impact and reach.
- PPC Google ads that work fast to drive instant traffic to your website with SEO keywords.
Get started with SEO Marketing today.
Talk to the Imagefix digital marketing team on 01525 715608
Imagefix Works With Kempston Businesses on SEO Services.
Discover how our skills in SEO can boost your bottom line.
How Imagefix SEO helps you increase visitors to your website
Imagefix applies trusted SEO methods, using geographic keyword identification and on-site fixes to get our clients ranking in front-page results in Google.
We analyse your SEO data to understand how your website is being used, which helps us tailor strategies to improve visitor experience, and increase your lead-to-sale conversions.
Servicing the Following Areas.
Clapham • Salph End • Ravensden • Bedford • Wood End • Astwood • Cardington • Milton Ernest • Wilden • Sharnbrook • Biggleswade • Sandy • St Neots • Milton Keynes • Silsoe • Marston Moretaine • Turvey • Great Barford • Cople
6 SEO Tips for Kempston Clients.
Key to improving your SEO ranking is ensuring your website is a great resource for potential customers. Here’s 6 ways to immediately improve your ranking in search engines:
More than 50% of online searches are made on mobile phones. Every website needs to display equally well no matter the device. You can check this out by testing your site on your mobile, laptop and tablet. If it’s hard to read, the design looks poor, or the formatting gets lost, you’ll require assistance to get it responsive.
You want visitors to buy from you, rather than your competitors. Finding out how your customers search can be really helpful. For example, someone looking for financial advice may use the search term ‘financial advisor Kempston’ to find a relevant site. You need to be using Google Business Profile to optimise your website for local searches.
Google rewards sites that know what questions their customers ask, and takes care to answer them. If you provide stone floor installation, customers might ask: “What is the cheapest stone flooring?”. Your website must answer this efficiently in the form of FAQs, blogs, or page content. You need to create copy that serves your customers interests.
Are your competitors gaining more online traffic than you? Check out the competition to find out what they’re doing right. If you can see that your competitors are offering better site navigation, and website design, or clearer copy, you can apply this to your own practices.
SEO is all about the user experience (UX). Test your own UX performance by asking a friend that’s new to your business to browse your site. Do they know instantly what you’re selling? Is it clear how to buy your service or product? Do you anticipate your customer’s needs and guide them efficiently through the buying process?
Visitors will not tolerate waiting for your site to load on their device. It is absolutely crucial that your site takes no longer than 3 seconds to load. If your site’s slow to load it could be due to large image file sizes. Browse through your media library, and reduce the size of any images over 80-100kb.
Find Out What’s Happening in the World of SEO.
Search Engine Optimisation FAQs.
Search Engine Optimisation or SEO, is the process of improving your websites’ visibility and authority online, with the goal of ranking well in Google. SEO helps to increase organic traffic and boost your sales. This can be done by:
- Creating blogs and landing pages.
- Using optimised keywords in your website copy.
- Linking internally and to external websites.
- Creating backlinks for your website.
- Optimising your meta descriptions and titles.
SEO is a painstaking and time-consuming process, which can take time to produce results. With solid SEO implemented into your marketing strategy, it can take anywhere between 3 and 9 months to see a significant change to your online traffic (depending on the sector you work in).
If you want a prime position on Google, and an increase in website traffic and sales, then yes, you do. Good Search Engine Optimisation allows your web pages to sit on the top of search engines and becomes visible to people searching for businesses like yours. Without an SEO strategy, search engines won’t show your website to potential customers – even after the relevant search terms are entered.
Google uses more than 200 ranking factors to determine where your website will be positioned, based on its authority and relevancy. To be successful with SEO, your website must be fully optimised with relevant keywords and phrases that searchers use. It should contain links and backlinks, fresh content, and well-designed, responsive pages.
Search engines should be able to see that your content is a valuable resource for specific search queries, and that your website is seen as a trustworthy source.
Yes, you can. However, Imagefix always recommend that businesses outsource their SEO marketing to experts with SEO expertise, allowing them to use it to it’s full potential.
To be able to reach a page one spot, Search Engine Optimisation requires time, keyword research, and expert technical skills.
While SEO and PPC both generate traffic for your website, they do so in different ways:
- Pay-Per-Click (PPC) is quick to set up, and pushes traffic to your website faster than SEO, allowing you to see the results instantly. You’ll only pay for your ad when a user clicks it or calls your business.
- Search Engine Optimisation (SEO) gets your website ‘Google Ready’ which means, over a period of time, it will rank higher in search engines. SEO is an ‘organic’ tool which means it doesn’t cost, but it does require an commitment to time and resources for the best results.
Businesses should try to balance a long-term SEO strategy alongside PPC campaigns, to achieve optimum results.
A keyword is anything a user enters into Google’s search bar, or any search engine that displays a results page. An example of a keyword could be “local florists Milton Keynes”. Keywords are used to optimise your website copy for pages and blogs, and makes them visible to search engine crawlers looking for relevant responses to searches.
Utilise keywords across your site, but be wary not to over-optimise, as this creates red flags for Google and harms your page ranking as a result.