Who we are and what we do.
And How Does Imagefix Help Luton Businesses?
Imagefix is a design and marketing agency that helps businesses create their brand identity, grow their online presence and convert more leads.
Imagefix in 2006 when Garry West and Tina Loan combined their expertise in marketing and web design to provide digital services across the region. Now we’re an award-winning brand with a team of digital specialists supporting local businesses across Bedfordshire, and national clients across the UK. A lot has changed, but our passion to provide creative online excellence remains the same.
SEO makes your website easy to find on Google
Do you need a website which also works an effective marketing tool, 24/7 on your behalf? That’s what SEO marketing is all about. Imagefix SEO specialists have a detailed understanding of Google’s ranking factors which they apply using a range of search marketing solutions. The result? Great search engine visibility.
Our SEO strategy includes:
- PPC campaigns that drive targeted, immediate traffic to your website using SEO keywords.
- Website optimisation, using a combination of technical fixes and keyword analysis, to get your site ‘Google Ready’.
- SEO-rich content – pages and blogs which strengthen your online authority and reach.
Get started with SEO solutions today.
Talk to the Imagefix digital marketing team on 01525 715608
Working With Luton Businesses on SEO Marketing.
Discover how our skills in SEO can boost your bottom line.
Imagefix use specialist SEO techniques, technical fixes and a combination of local, national and global keyword research to achieve impressive Google ranking results pages for clients.
We analyse your data to better understand how visitors use your website, which in turn, helps us gain opportunities to increase your lead conversions and improve the customer experience.
Servicing the Following Areas.
Dunstable • Toddington • Leighton Buzzard • Kensworth • Harpenden • Wheathampstead • St Albans • Offley • Barton-le-Clay • Toddington • Caddington • Woburn • Harlington • Redbourn • Hemel Hempstead • Lilley • Sundon • Markyate
6 SEO Tips for Luton Clients.
Key to improving your SEO ranking is making your website a great resource for potential customers. Here are 6 ways to immediately improve your search engine ranking:
Over 50% of online searches are made on mobiles. Your site needs, therefore, to look good and perform well on laptop, tablet and mobile. You can check this out by testing your site on every device. If it’s unreadable, the formatting is incoherent, or there are design issues, you’ll need some help to get it responsive.
Maximise trafic to your website by finding out how they’re searching for your product or service. Someone looking for drain clearance may use the search term ‘drain clearance in Luton’ to find a relevant site. If that’s the case, you should set up a Google Business Profile to optimise your website for local searches.
Google rewards sites that take care to answer customer queries. If you sell stone floors, your customers might ask: “Which is the cheapest stone floor?”. Your website needs to answer questions in the form of FAQs, blogs, or pages. Create copy that serves your customers best interests.
Do you know which of your competitors are gaining the most online traffic from your sector? Check out the top three to find out what they’re doing that you’re not. Your competition is a great place to learn. Are your competitors offering easier site navigation, better website design, and well-written copy? Once you know, you can improve your offering.
SEO and user experience (UX) go hand-in-hand. Test your own UX is by testing your website on a friend that’s new to your business, to navigate your site. Do they know instantly what you sell? Is it clear how to buy your services? Does your website anticipate the customer’s needs and guide them through the process?
This sound simple, but it’s absolutely imperative. Visitors will not tolerate waiting around for your site to load. Most users will click away from a website after a 3 second delay. If your site’s slow to load it could be caused by images with large file sizes. Check out your media library, and reduce image sizes that exceed 80-100kb.
Find Out What’s Happening in the World of SEO.
Search Engine Optimisation FAQs.
Search Engine Optimisation (or SEO), is how you improve your websites’ visibility and authority online, in order to rank more highly in search engines like Google. This can be done by:
- Writing regular blogs and useful content.
- Using keywords across your site.
- Creating landing pages.
- Linking internally and to external websites.
- Creating backlinks to your website.
- Optimising your metadata.
SEO won’t provide instant results. With a strong SEO strategy, it can take anywhere between 3 and 9 months to see a noteworthy change to your online traffic (dependent on the sector you work in).
If you’re looking to rank highly in search engines, and want to increase your amount of enquiries and sales, then yes, you do. Search Engine Optimisation, when done right, wins your website a prime position in search engines, and becomes instantly visible to those searching for your products or services.
Without SEO, customers won’t be able to see your website – even after they enter the right search terms into Google.
Google determines where your website will rank, using over 200 ‘ranking factors’ based on authority and content relevancy. To be successful with SEO, your site must be optimised with keywords and phrases that people use when searching for your services, contain links, backlinks, up-to-date content, and well-designed, responsive web pages.
Search engines should be able to see that your content is a valuable resource for specific search queries, and that your website is seen as a trustworthy source.
The short answer is yes.
But while it may sound ideal to tackle your websites’ SEO yourself, Imagefix would always recommend outsourcing your SEO marketing to specialists with extensive knowledge on SEO and how it works.
To be able to reach a page one spot, Search Engine Optimisation requires time, thorough keyword research, and specialist technical skills.
SEO and PPC both generate traffic with similar principles, but they work very differently:
- Pay-Per-Click (PPC) such as Google ads, drives traffic to your website faster than SEO will. It’s quick to set up, and starts to generate traffic for your website instantly. You only pay for PPC when someone clicks your ad or calls your business.
- Search Engine Optimisation (SEO) builds a ‘Google Ready’ website which, in time, will make frequent appearances in search results and, as a result, ranks well in search engines. SEO is ‘organic’ marketing which means it doesn’t cost, but it does require a large investment in time and resources to achieve optimum results.
For the best results, businesses should try to balance a long-term SEO strategy with targeted PPC campaigns.
A keyword is any term or phrase entered into Google’s search bar, or any other search engine with a results page. An example of a keyword could be “how to write an essay”. Keywords are used to optimise website page copy for landing pages and blogs, making them visible to search engines looking for relevant responses to search questions.
Use SEO-rich keywords across your site, but don’t over-optimise, as this may create a red flag for Google and harm your search results ranking.