Who we are and what we do.
And How Does Imagefix Help Stevenage Businesses?
Imagefix is a design and marketing agency that helps businesses create their brand identity, grow their online presence and convert more leads.
Imagefix began in 2006, when Garry West and Tina Loan combined their expertise in marketing and web design to provide digital services across the region. Now we’re an award-winning business with a team of digital specialists supporting local and national clients across the UK. A lot has changed, but our passion to provide creative online excellence remains the same.
SEO is all about making your website easy to find on Google
Do you want a business website that doubles as an effective online marketing tool? That’s what SEO marketing can provide. Imagefix SEO marketers use tried and trusted strategies, with a detailed knowledge of Google’s ranking algorithms for excellent visibility in search engines.
Our SEO strategy includes:
- Website optimising, using a blend of technical fixes and keyword research, to ensure your site is ‘Google Friendly’.
- SEO enhanced copy for blogs and pages – which strengthens your impact and reach online.
- PPC ads that work fast to drive targeted traffic to your website using SEO keywords.
Get started with SEO services today.
Talk to the Imagefix digital marketing team on 01525 715608
Working With Stevenage Businesses on SEO Solutions.
Discover how our skills in SEO can boost your bottom line.
The Imagefix team use SEO expertise, researching local, national and global keyword research, and technical enhancements to get a great ROI, and the best results in Google for our clients.
Using data-analysis, we can understand how customers are using your website, which helps us explore new opportunities to improve their user experience, and convert more of your leads into sales.
Servicing the Following Areas.
Hitchin • Baldock • Letchworth • Biggleswade • St Neots • Hatfield • Graveley • Knebworth • Datchworth • St Ippolyts • Ardeley • Codicote • Welwyn • Ware • Hertford • Buntingford • Weston • Standon • Little Wymondley
6 SEO Tips for Stevenage Clients.
Making your website a great resource for potential customers is imperative to improving your search ranking. Here’s 6 ways to boost your SEO ranking right now:
Over 50% of searches are made using mobile phones. This means that every website needs to be responsive on all devices. You can easily check your own site by viewing it on a mobile phone, laptop/desktop and tablet. If there’s clear design issues you’ll need help to make it responsive.
You want visitors to find their way to you, rather than your competitors. One of the best ways of doing this is to find out how your customers search. For example, someone looking for a plumber may use the search term ‘Plumbers in Stevenage’ to find a relevant site. If that’s the case, you need to use Google Business Profile to optimise your website for local searches.
Google will reward your website for answering the questions your customers are asking. If you provide care services, your customers might ask: “What’s the difference between residential and domiciliary care?”. Your website needs to answer this via FAQs, blogs, or page content. Create copy that serves your customers.
Check out competitor sites to find out what they’re doing to get the most traffic. You’re competition is a great place to learn and improve. Are they offering better site navigation, and attractive website design? Once you know, you can apply their practices to your own website.
SEO is all about the user experience (UX). Learn about your UX is by testing your website on a friend that’s new to your business. If they can’t see straight away what you’re selling, or can’t tell how to buy your product, you need to make some changes to your design and copy.
This is a simple one, but it’s necessary. Visitors will no longer tolerate waiting more than 3 seconds for your site to load on their device. If your site’s loading slow, it could be because of files on site your with large sizes. Check out your media library, and reduce any file sizes to help improve site performance.
Find Out What’s Happening in the World of SEO.
Search Engine Optimisation FAQs.
Search Engine Optimisation (SEO) improves your website authority and visibility in search engines, to boost your organic visits and sales and in time, get you a higher ranking in search engine results. This can be done by:
- Creating landing pages.
- Writing blogs and useful content.
- Making sure your metadata is optimised.
- Using the correct keywords across your site.
- Linking to external websites and internally across your site.
- Building backlinks to your website.
SEO doesn’t provide immediate results. If your company has a strong SEO strategy, it can take a minimum of 3 to 9 months to see any noticeable change in your online traffic (depending on your business sector).
Keywords are any phrase entered into a search engine with a results page. An example of a keyword could be “flights to Sweden”. Keywords are used to optimise website content for pages and blogs, enabling them to be visible to search engines looking for responses to search queries.
Use keywords across your site, but don’t over-optimise, as this can create red flags for Google and in turn, harm your search results ranking.
If you want to rank highly and be visible in search engines, so as to increase your website traffic and conversions, then yes. Search Engine Marketing, when done right, improves the ranking of your website in search engines. This makes more visible to people searching for your services or products. Without SEO in place, potential customers won’t be able to see your website – even after they’ve enter the relevant terms into Google.
In short, yes.
However, although it sounds tempting to tackle your website SEO by yourself, Imagefix always recommends outsourcing your Search Engine Marketing to experts with broad knowledge on how SEO works.
To be able to hold a page one position, Search Engine Optimisation requires extensive time, planning, keyword research, and technical skills.
Google uses over 200 ‘ranking factors’ to dictate where your website will rank online, based on its authority and the relevance of your content. For SEO to work well, your website must be optimised with keywords/phrases that searchers use when searching for your products, contain links, backlinks, up-to-date content, and well-designed pages adapted to all devices.
Search engines have to see that your website contains valuable resources to relevant search queries, and that your website is seen as a trustworthy source of information.
SEO and PPC both generate traffic using similar principles, but they work in different ways:
- Search Engine Optimisation (SEO) creates a Google-friendly website which, over time, makes more consistent appearances in search results and subsequently ranks higher in search engines. SEO is an ‘organic’ marketing strategy which means it doesn’t cost you anything, but it does require a substantial investment in time and resources to achieve the best results.
- Pay-Per-Click (PPC) drives traffic to your website a lot faster than SEO. It can be quickly set up, and starts to generate traffic for your website immediately. You only pay for Paid Search ads when someone clicks on your advert or calls your number.
For the best results, businesses should balance a long-term SEO strategy with targeted Paid Search ads.