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SEO Tips for Website

SEO Tips for Website

Improve Your Website’s SEO: Top Tips and Tricks

Okay, you’ve got a great business and a website to match. But it’s pretty quiet online – barely any traffic, and those sales aren’t rolling in. It’s frustrating! Chances are that your website needs a little SEO love. Think of it like those ‘Open for Business’ signs – SEO tells search engines like Google that you’re ready for online customers.

No optimisation? Well, they might stroll right past. Ready to get found? Let’s dive into a few easy SEO tips you can start using today!

What is SEO Optimisation?

Search Engine Optimisation (SEO for short) is all about making your website really easy for search engines like Google to find and understand. We’re talking tweaks to your site’s code and content, so those search engines can say, “Hey, this website is exactly what this person is searching for!” More search matches mean higher rankings and more people clicking on your site.

Ready to bring your website out of the shadows? Let the Imagefix SEO team show you how!

Top SEO Tips for Website Optimisation

Each of these tips will help to make your website easier to find online.

1. Make Your Website Mobile-Friendly

A responsive (mobile-friendly) website automatically adjusts its layout and content to fit any screen size, whether it’s a desktop, tablet, or smartphone. If you have recently had a new website, it’s probably responsive – try it on your phone and see.

How to do it:

  1. Use a responsive design theme. Many website builders have these built in.
  2. Test with a mobile-friendly tool. Google’s Mobile-Friendly Test is a simple, free option.

Benefits:

  • Better user experience. It’s easier for people to navigate and use your site on any device.
  • Improved SEO. Google prioritises mobile-friendly websites in rankings.
  • Increased conversions. Mobile users are more likely to buy or complete an action if your site works well on their device.

How to know it’s working:

  • Google Analytics. Check the percentage of traffic coming from mobile devices. This should increase after optimisations.
  • Search rankings. Monitor your positions in search results on your phone to see improvements.

Speed Up Your Website Load Time

Website load time refers to how quickly your web pages display content when someone clicks on your link. Faster load times keep visitors happy and on your site. Your site should take no long that 2 seconds to load; test it with PageSpeed Insights. If your site is slow to load:

How to do it:

  1. Optimise images. Compress large image files without losing quality (tools like TinyPNG can help).
  2. Use a Content Delivery Network (CDN). This distributes your website’s content across multiple servers, so it loads faster for users in different locations.
Speed Up Your Website Load Time

Benefits:

  • Reduced bounce rate. Visitors are far less likely to abandon a fast-loading site.
  • Improved user experience. A fast website creates a positive impression and makes it easier for people to find what they need.
  • Boost in SEO. Site speed is one of the factors Google considers in its rankings.

How to know it’s working:

  • PageSpeed Insights scores. Track your improvement before and after optimisation.
  • Bounce rate in analytics. This key metric should decrease as load times improve.
  • Anecdotal evidence. The site feels snappier when you’re using it.
Unlock the Power of Keywords

3. Unlock the Power of Keywords

Keywords are the words and phrases people type into Google, or say to a voice assistant, when they’re looking for something – like the products or services your business offers. Think of them like secret codes that connect your website to the right searchers.

How to do it:

  1. Check out your competitors. Take a look at their page titles and sub headings to find out what keywords they’re using.
  2. Free keyword tools. Websites like Google Keyword Planner let you type in ideas and get suggestions for similar keywords, plus how many people search for them each month.

Benefits:

  • Get found by the right people. Using the keywords your ideal customers search for is like putting up a big sign saying, “You’re in the right place!”
  • Boost your rankings. When Google sees those keywords on your website, it understands that your content is relevant to certain searches.

How to know it’s working:

  • Increased traffic. Are more people finding your site organically (through search, not ads)? Success!

4. Put Your Keywords to Work

Okay, you’ve done your research and have a great list of keywords. Now what? It’s time to work them into your web content to help search engines (and potential customers) understand what you’re all about.

How to do it:

  1. Target your titles. Every page and blog post should have a clear title tag (that’s what shows up in search results). Include your most important keyword for that page here.
  2. Descriptions that describe. Your meta description (the bit under the title in search results) should use your keywords while enticing people to click.
  3. Natural writing. Sprinkle your keywords throughout your website’s text, but don’t force it. Your main priority is making sure it reads well for humans!
  4. Image boost. In your image file names (use “blue-yoga-pants.jpg” instead of “img123.jpg”) and “alt text” descriptions, weave in relevant keywords.

Benefits:

  • Clear signals to search engines. Using keywords this way shows Google exactly what your site is about, boosting your chances of showing up in the right searches.

  • Better click-through rates. Catchy titles and descriptions using your keywords are more likely to get people to choose your site from the results page.

How to know it’s working:

  • Analytics for the win. Look for an increase in organic traffic (people finding you through search engines, not ads) over time.

  • Search result success. Track your website’s rankings for your chosen keywords. You want to see those numbers climb!

5. Spin Webs – The Power of Linking

Linking on your website is like creating helpful pathways for both visitors and search engines. There are two main kinds:

How to do it:

  1. Internal linking. When writing a blog post or page, look for natural spots to link to other relevant content on your site. Keep the link text clear (“our guide to running shoes” rather than “click here”).
  2. Backlink building. This takes more effort! Think about writing articles for other websites in your industry, including a link back to yours. If you have a useful guide or tool, offer it to other sites that list helpful resources. Or simply ask; if a site mentions your brand but doesn’t link, politely reach out and see if they would!

Benefits:

  • Keeps visitors engaged. Internal links lead people to more great stuff on your site, reducing bounces.
  • Google gets it. Both internal and external links help search engines understand the structure and topics of your website.
  • Backlink boost. High-quality backlinks from reputable sites are like SEO gold, signalling to Google that others trust your content.

How to know it’s working:

  • Time on site. Do analytics show people spending more time exploring your pages? That’s a win.
  • Referral traffic. See an increase in people coming from other websites? Backlinks are likely helping!
  • Improved rankings. Over time, good linking practices positively impact where you show up in search results.

6. Get On the Map with Local SEO

Local SEO is all about making sure your business pops up when people in your area search for what you offer. Think of it like dominating your own town or locale in the Google results! A key piece of this is your Google Business Profile.

What’s a Google Business Profile? It’s a free listing that shows up on Google Maps and in search results, with key info like your address, hours, contact details, and customer reviews. Claiming and updating yours is crucial!

Get On the Map with Local SEO

How to do it:

  1. Head to Google Business Profile. Visit https://www.google.com/business/ and follow the steps.
  2. Fill it out completely. The more info you provide (categories, photos, etc.), the better Google can match you with searches.
  3. Keep it fresh. Update your hours, especially during holidays, and respond to those customer reviews!

Benefits:

  • Stand out in local searches. People searching “bakeries near me” are way more likely to find you when you have a complete profile.
  • Maps magic. Makes it easy for customers to get directions right to your door.
  • Build trust with reviews. Show potential customers you value feedback and have happy clients.

How to know it’s working:

  • Check your insights. Google Business Profile has data on how many people find you through search and Maps.
  • Monitor local rankings. Are you moving up for searches like “[your service] + [your city]”?
  • Real-world results. Seeing an increase in foot traffic or calls from people saying they found you online? Mission accomplished!

The Imagefix Advantage

These tips are a fantastic starting point to supercharge your website’s visibility. But remember, this is just a taste of the full SEO strategies the experts at Imagefix use to deliver exceptional results. Many of our clients consistently rank in the top 5 spots on Google for their most important keywords.

Ready to go beyond the basics and find your website’s true potential? Let Imagefix put our proven SEO techniques to work for you. With customised strategies and in-depth knowledge, we’ll bring those top rankings within your reach.

Want to see what we can do for you? Get in touch for a free consultation today – 01525 715608