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Social Media Tips for Business

Social Media Tips for Business

5 Actionable Social Media Tips for Small Businesses Seeking Growth

Social media’s always changing. With more than 20 social media networks in the UK, it can feel overwhelming just trying to keep up. But for small businesses, these platforms are the place to find new customers. That’s why it’s so important to have a solid social media game.

In this blog, the Imagefix social media team share key social media marketing tips to boost your presence across platforms. Whether you want to stick to the classics or venture into the new, these tips will help.

Local businesses know that social media is the perfect way to connect with potential customers in their area. But we hear from many of you that the hardest part is getting started and keeping things consistent. The following tips are designed to help you develop a plan, understand your goals, and constantly improve your engagement.

1. Getting Started – Create a Plan

The foundation of every successful social media campaign is a clear plan. Without it, your posts will seem ad hoc, which makes it harder to capture and hold audience interest. Here’s how to get started with your plan:

1. Define Who You Are.

  • What’s your brand voice? Imagine your brand talking to customers, would it be friendly, casual, or more professional and specialist?
  • Who is your ideal customer? Or you may have different types of customers. What problems does your business solve for them?

2. Set Your Goals.

What do you want to achieve from your social media posts? Do you want to increase brand awareness, drive website traffic, or generate leads? Be specific!

3. Start with the Personal. 

Especially if you’re a new brand, introduce yourself! Share your story and why you created your business. Include a photo. This personalises your brand and helps people connect.

4. Experiment and Analyse.

Try different content formats (images, videos, polls, etc.). Track your results to see what works best. Are certain types of posts getting more engagement? Use the insights you gain to refine your strategy.

5.Boost Engagement with Giveaways.

Want an influx of new followers? Offer a giveaway with simple entry requirements (follow, like, share) to expand your reach rapidly.

2. Achieving Consistency in Your Social Media Presence

You’ve got your plan, now it’s time to get consistent! It’s easy to start out strong with exciting content, but if that energy fades, so will your audience’s interest.

A social media calendar is your secret weapon for consistency. Need help scheduling everything? Hootsuite offers a free version plan that allows one user to manage two social media accounts and schedule up to 5 posts at a time. You may then want to upgrade to a paid plan that offers scheduling for the month ahead. Investing time at the start of the month means you won’t miss posts.

Along with a consistent posting schedule, keeping your content fresh is important for your followers. Do you write blogs? Repurpose key points into engaging graphics for social media. If inspiration runs low, ask your followers what they like to see more of, or check out Google Trends for hot topics.

Achieving Consistency in Your Social Media Presence

Engage Directly with Followers: Build Relationships, Boost Visibility

Seeing that first comment on a post can be scary, but it’s a fantastic opportunity to connect with your audience! Don’t just scroll past – responding thoughtfully is crucial for positive brand perception and can even increase your posts’ visibility on platforms like Facebook.

Simple interactions go a long way. A genuine “thank you” for positive feedback shows you’re listening. Personalise your replies by using their name whenever possible – this proves you’re a real person, not a bot! This effort fosters a stronger connection between your business and your audience.

What about negative comments? Take a breath before reacting. Address the problem respectfully, acknowledging the person’s experience. Potential customers see how you handle these situations. Offering solutions (refunds, replacements) publicly, if appropriate, demonstrates your commitment to good customer service.

4. Harness the Power of User-Generated Content (UGC)

User-generated content (UGC) is any content about your brand created by your customers or followers. This includes reviews, photos of them using your products, videos, or even just positive mentions on social media. 

Here’s why it’s so valuable:

• Builds Trust. People are more likely to trust recommendations from other customers than traditional advertising. Seeing real people enjoying your products or services is powerful social proof. 

• Saves You Time. Instead of always creating content yourself, UGC gives you high-quality material to share with your audience.

• Boosts Engagement. People love seeing themselves featured on a brand’s page. It encourages them to share, tag friends, and keep the conversation going.

How to Encourage UGC:

• Run Contests – Offer a prize or discount for the best photo or testimonial about your business.

• Feature Customer Content – Repost customer photos with their permission. Always give credit!

• Create a Branded Hashtag – Make it easy for people to share their experiences with you.

5. Use Data to Know Your Audience and Improve

Social media isn’t just about posting and hoping for the best. The data your posts generate is a goldmine of insights! Most platforms offer analytics tools that tell you who’s engaging with your content (age, gender, location, interests), what types of posts they like best, and when they’re most likely to be online.

Use Data to Know Your Audience and Improve

Use this knowledge to your advantage! If you find most of your followers are women in their 30s, adjust your tone and topics to resonate with them. Schedule posts to go live when your audience is most active for maximum reach. If videos consistently outperform images, focus your efforts there.

Don’t be afraid of the numbers! Even basic analytics can have a huge impact. Consistent tracking and small adjustments make a big difference over time.

FAQs

Here are some of the questions about social media that we answer regularly for our clients:

Definitely! Social media offers some of the most cost-effective ways to reach your target audience. Many basic tools are free, and even paid campaigns can be tailored to fit modest budgets. The trick is to focus on the platforms where your ideal customers spend their time.

Yes, it can! While some platforms attract younger users, others like Facebook have a broad userbase. Focus on clear visuals and simple language in your posts. Don’t underestimate the power of word-of-mouth – even customers who aren’t on social media themselves might hear about your business from friends and family who are.

Consistency is more important than posting every single day. Start by aiming for a few quality posts per week. Use scheduling tools for your content creation and dedicate a short time each day to interacting with followers.

Absolutely not! It’s better to do one or two platforms well than spread yourself thin. Research where your ideal customers are most active and focus your efforts there initially.

Nobody likes negative comments, but a personalised response is a way of turning a negative into a positive. Respond promptly and politely. If it’s a genuine issue, try to take the conversation offline (direct message or email) to find a solution. Don’t engage with trolls or abusive comments – delete and report them if needed.

Managed Google Ads campaigns improve the performance of the ad over time. SEO keywords are monitored, ads are adjusted or paused if they don’t generate the right kind of traffic, and the budget is tweaked if necessary.

Managed PPC campaigns deliver optimum results for clients because they respond and adapt to online conditions as they emerge.

Shopping ads, also known as product listing ads (PLAs), are the highly visual ads that you see at the top of the Google search results page. They’re also found on the Shopping tab, in apps, price comparison services, YouTube, and on search partner websites.

Instead of SEO keywords, Google Shopping ads use the product data you enter into your Merchant Centre feed to display your ads in relevant searches. The ads use pictures of the product plus a title, price, shop name and description.

Shopping ad campaigns are powered by two platforms: Google Merchant Centre and Google Ads. You set up a Google Merchant Centre account, then you use your Google Ads account to choose the kind of campaign you want, set your PPC budget, and manage your campaign.

Need help developing your social media strategy, or posting consistently? Talk to the Imagefix team about how we can help, call us today on 01525 715608.