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The Truth About SEO – What Every Business Owner Needs To Know

The Truth About SEO - What Every Business Owner Needs to Know

What is SEO and How Does it Work?

What is SEO and How Does it Work?

The truth about SEO (search engine optimisation) is that hardly anyone seems to be able to explain what it is. It remains a topic shrouded in mystery for many business owners who are, nevertheless, told that it will work wonders. Most often it’s characterised as a complex and enigmatic field known only to marketers.

What many people do know is that, in the past, unscrupulous tactics like keyword stuffing and backlink spamming allowed rogue websites to manipulate search rankings. However, the landscape has transformed with the advancement of Google’s natural language processing capabilities. Now these “black hat” strategies are outlawed and are more likely to do harm than good to the perpetrators.

Whilst all the major search engines are very secretive about the algorithm that determines ranking for a website or web page, the goal of the algorithm is clear, to provide online searchers with the most relevant and valuable content for their queries. Over time, Google has refined its algorithms to better identify and reward high-quality, authoritative content. It is this shift that largely determines how SEO operates in the present day.

For business owners, the major question is ‘what’s the best way to do SEO in order to ensure a higher ranking, more visitors to the website, and increased conversions?’ In this article, the Imagefix team guarantees a clear explanation of what SEO is, how it works, an outline of the process and the time it takes to see results. 

We promise to tell the truth about SEO, because Google will rank us higher if we do!

The Truth About SEO

  1. What is SEO?
  2. How Does SEO Work?
  3. The Benefits of SEO – And How They Will Be Evidenced.
  4. Is SEO an Upsell, or Add-On?
  5. The Risks to Business of Not Investing in SEO.
  6. Can Businesses Do Their Own SEO?
  7. How Can You Find an SEO Provider You Trust?
  8. Roadmap to SEO

1. What is SEO?

Search engines like Google use algorithms to rank websites based on a number of factors. These ranking factors include things like:

SEO optimisation is the equivalent of putting road signs up to help people find your business. Those signs are created when you use certain keywords that people are searching for online. When they search for those keywords, your website will show up higher in the search results. And the more optimised your website is, the more likely it is that people will find it and visit your business.

If you would like to know more about SEO best practices, click here. Imagefix has also created a guide to SEO marketing techniques, click here.

What is SEO?

2. How Does SEO Work?

First of all, search engines need to know about your website before they can rank it in search results. That’s where something called ‘crawling and indexing’ comes in. Crawling is when the search engines send out bots to find and gather information about websites. Indexing is when the search engines organise and store that information in a database. When someone searches for a keyword, the search engine pulls up the most relevant websites.

How Does SEO Work?

There is no definitive guide to the ranking factors search engines use. Whilst Google publishes general guidance regularly, does not share the details of its ranking algorithm are kept secret. The ranking guides we have are developed by the SEO community through testing and observation. So, while we don’t have all the details, we have a very good idea of what works and what doesn’t, and this is the shared knowledge we apply.

To take a look at the 200 ranking factors the SEO community works with, click here. If you would like to find out how the Imagefix team research appropriate keywords, click here.

3. The Benefits of SEO – And How Will They Be Evidenced?

It’s easy to make wild assertions about the benefits of SEO, but we have promised to tell the truth about SEO which means only referring to the benefits we know we can achieve as an agency.

SEO isn’t a one-off event. The longer you continue to invest in SEO, the more benefits you will experience. If you’re interested in business blogging as a form of ongoing SEO, click here to find out about the long-term benefits it provides.

4. Is SEO an Upsell, or Add-On?

When Imagefix account managers recommend a website design with integral SEO, we sometimes get asked whether this is just an upsell. Want the truth about SEO websites? They give you an absolute advantage over other websites that haven’t invested. Best estimates are that 50% of online websites do not have any SEO, and of the ones that do, many have poor optimisation. That’s quite a competitive advantage it gives you.

SEO doesn’t just help you to rank better, it also gives you authority in your sector. It’s not easy to rank at the top of the search engine results, and those businesses that do are respected and trusted by searchers. If you would like to know more about web design and SEO, click here

4. Is SEO an Upsell, or Add-On?

5. The Risks to Business of Not Investing in SEO

So, what happens if you decide against SEO optimisation for your website? It’s not a great prospect, and remember, we’re giving you the truth about SEO:

6. Can Businesses Do Their Own SEO?

To a certain extent, yes. The Imagefix team regularly offers basic SEO tips in their blogs for small businesses or startups that may not have the budget to spend on professional SEO skills. Click here for our guide to basic SEO techniques. These will make a difference to your ranking, over time, but they won’t optimise your website in order to gain a competitive edge. 

There are a number of skills involved in SEO, each of them requiring different qualifications and experience. It’s rare that one person can do everything that SEO requires. To achieve this they would need to understand how to implement effective keyword research and optimise content using Google analytic tools. They will also need coding skills to apply technical SEO. Off-page SEO requires a knowledge of social media management and backlink strategies.

6. Can Businesses Do Their Own SEO?

To get a clearer idea of what’s involved in SEO, take a look at the beginner’s guide from MOZ by clicking here

7. How Can You Find an SEO Provider You Can Trust?

As a business owner, it’s completely understandable to feel wary of SEO providers, especially if you’ve had negative experiences in the past. But there are ways to ensure that you find a reputable, and appropriate provider of SEO services to work with.

The best way to find a reliable SEO partner is to seek recommendations from peers in your sector whose judgement you trust. Personal referrals can go a long way in easing concerns. Next, take a close look into your provider’s portfolio and ask for case studies from businesses similar to yours. This will give you a clearer picture of their expertise and success rate.

How Can You Find an SEO Provider You Trust

Transparency is vital. Choose an SEO provider willing to explain their strategies in simple terms and answer all your questions without using jargon. A reputable company won’t make unrealistic promises of overnight success, as SEO is a gradual process that requires time and effort.

Discuss the provider’s approach to ethical SEO practices. Ensure they follow search engine guidelines to avoid any penalties that could harm your website’s rankings. A reliable SEO provider will propose a customised strategy tailored to your business needs and goals. They should be open about the timeframes, costs, and expected outcomes.

Lastly, trust your instincts. A professional and empathetic SEO provider will want to hear about any concerns you may have; they will prioritise a long-term partnership over a quick sale. For a more detailed description of the SEO services you should expect from your provider, click here

8. Roadmap to SEO Success

Once you have found an SEO partner you can trust, they will create a personalised SEO strategy and accompanying roadmap. They will conduct thorough keyword research, identifying the most relevant terms to target, and devise a plan to optimise your website’s technical aspects for a seamless user experience.

Your SEO provider will take the burden off your shoulders by creating compelling, relevant content that resonates with your audience. They’ll also focus on building high-quality backlinks to enhance your website’s authority and credibility.

Throughout the process, your SEO partner will keep you informed, providing regular progress reports and data-driven insights. They will adjust the strategy as needed to improve rankings and ensure long-term success.

By collaborating with an expert SEO provider, you can be confident that all the essential foundations for a thriving SEO strategy will be taken care of, allowing you to concentrate on what you do best – running your business. Remember, a well-executed SEO roadmap can significantly boost your online presence, attract more customers, and drive sustainable growth for your business.

The Truth About SEO – Your Business Needs It

Are you ready to unlock the potential of SEO for business success? In recent years, SEO’s significance has grown substantially, playing a crucial role in helping consumers find what they need online. By incorporating strong and high-quality SEO practices into your website and digital assets, you can reap significant benefits and enhance your overall marketing strategy.

At Imagefix, we have consistently demonstrated the positive impact SEO has on sales to our clients, by increasing traffic to their website, generating leads, and increasing conversions. If you want to enhance your online visibility and attract more customers, our expert team is ready to optimise your website and devise a personalised strategy for your business.

Would you like to speak with an SEO expert from the Imagefix team. Call us today at 01525 715608 to get started on your SEO journey!