7 Website Design Ideas for Business
Within seconds of walking into a bricks and mortar shop we tend to have a pretty good idea of whether we’ll buy anything. We’ll check out the shelves, the décor, the ‘feel’ of the place; if it doesn’t feel right, we’ll leave. With websites it’s the font, the images, the loading speed, and the content that persuade us to stay or go.
A well-designed website is crucial for the success of any business. Your website is often the first point of contact between your brand and potential customers, so it’s essential to make a strong and lasting impression. To help you create an exceptional online presence, we’ve compiled 7 essential website design ideas tailored for businesses of all sizes.
What’s the Secret to Business Website Design?
Imagefix founder, Garry West, has been designing websites for business since the early 2000s. He now heads up an award-winning design team, and we asked him what his focus is when designing for business:
“There are 3 things that drive all our website design ideas for business clients: first, the site needs to attract the right kind of traffic to your business. Second, it needs to convert that traffic, and bring visitors back for repeat visits. Third, it needs to be user-friendly; once a visitor hits a snag, they’ll click away.”
“What a site looks like, the colours, fonts, all that, they have to be serving the task of getting people to your site, converting leads, and making sales.”
7 Ideas for Your Business Website
Every business needs a website that is working for them 24/7. Whether you’re just starting out with your first website, or you’re considering a design refresh, here are 7 ways to ensure you site is fulfilling its role for you.
- Simplicity is Key
- Mobile Responsiveness
- Visual Storytelling
- Navigation and User Experience
- Search Engine Optimisation is Key
- Call to Action Buttons
- Provide Social Proof
1. Simplicity is Key
Simplicity in web design should be a top priority for businesses because it ensures a seamless and user-friendly experience. A clean and uncluttered layout not only looks visually appealing but also helps visitors quickly find the information they seek. Simple designs reduce confusion, making it easier for visitors to navigate your website, leading to increased engagement and conversions.
While simplicity is crucial, it doesn’t mean sacrificing creativity. Instead, it’s about using design elements purposefully. Clear and concise content, intuitive navigation, and a well-structured layout make it easier for your audience to connect with your brand and absorb your message.
Imagefix’s 21jAeroDesign website is a prime example. We strategically balanced the intricate technical content with a captivating image of the plane in flight. Notice how we generously applied white space around the content. This deliberate choice was aimed at creating a harmonious visual experience, enabling users to effortlessly zero in on the precise information they needed.
Our design philosophy hinges on this very principle: combining rich, informative content with a clean and visually inviting layout. This not only captures attention but ensures that your message is communicated with clarity and impact.
2. Mobile Responsiveness
Designing for mobile is critical for your business website. The majority of online users access websites on mobile devices, and a mobile-responsive website design ensures that your business can reach this vast audience effectively. Mobile-friendly sites load quickly, offer seamless navigation, and adapt to varying screen sizes, providing an excellent user experience.
This translates to lower bounce rates, increased engagement, and ultimately, higher conversion rates for businesses. By prioritising mobile design, you not only enhance user satisfaction but also improve your website’s search engine rankings, as search engines favour mobile-optimised sites. In essence, it’s a win-win strategy for both user satisfaction and business success.
3. Visual Storytelling
Your brand’s story and values are best conveyed through striking images and videos. Think of your brand’s narrative as the unique story that defines your business, its mission, and its essence. Compelling visuals serve as the visual chapters of this story, drawing your audience in. They evoke emotions, showcase products or services, and build a connection with your viewers.
These visual elements are like the vivid illustrations in a book; they give life to your narrative, making it relatable and memorable. In a world saturated with information, powerful visuals become the language that transcends words, ensuring your brand’s story is both seen and felt.
While the world of plant hire may not immediately ignite the imagination, Imagefix defied expectations by infusing our client’s website with a compelling visual story. Burman’s clientele predominantly operates within the agricultural sector, so our graphic design seamlessly unites machinery with natural landscapes.
This visual approach transformed the mundane into a dynamic fusion, where every piece of equipment harmoniously coexists within its natural habitat. This not only resonated with our client’s audience but also elevated their brand by presenting their services in an engaging and visually captivating narrative.
4. Navigation and User Experience
A web design that places a premium on simple navigation and an intuitive user experience is a game-changer for businesses. Imagine your website as a well-structured roadmap: straightforward, with clear signposts. When users can effortlessly find what they need, engagement soars.
Think about familiar interfaces like smartphones where you know intuitively to swipe, tap, or pinch in order to zoom. When your website follows suit, users spend more time exploring, leading to higher conversions and brand loyalty.
For instance, Nike has worked hard to simplify the number of actions users need in order to achieve their goal. To do this, they have brought together all the elements needed to make a purchase onto one screen – so just a few clicks will complete the ordering process. Test out their site to see how easy it is to shop with them.
5. Search Engine Optimisation is Key
Search Engine Optimisation (SEO) is the cornerstone of any successful web design, and its importance cannot be overstated. Think of SEO as the roadmap that guides search engines to your website. When your site is optimised, it ranks higher in search results, making it more visible to potential customers. For instance, if you’re a local bakery, proper SEO ensures that when someone searches for “best bakery near me,” your website appears at the top.
The benefits to businesses are substantial. Higher visibility means more organic traffic, leading to increased brand awareness and, ultimately, higher sales. It’s like having a prime location in a bustling marketplace; you’re more likely to attract customers. SEO is the digital lifeline that connects businesses to their audience, driving growth and success in the online landscape.
6. Call to Action Buttons
Consider Calls to Action (CTAs) as your website’s helpful assistants, rather than over-eager, attention-seeking hounds. When strategically placed and well-crafted, CTAs can be like a knowledgeable retail assistant who intuitively knows when to offer assistance, provide options, or inquire if a customer has found what they need.
The key lies in striking the right tone, just like a friendly salesperson in a physical store. Well-designed CTAs guide your visitors smoothly through the journey, making it easy for them to take the desired action, whether it’s making a purchase, signing up, or getting in touch. This user-friendly approach can significantly boost your sales and conversions, turning casual visitors into loyal customers.
CTA Example: St-Isadore
7. Provide Social Proof
Social proof, a crucial element of web design, refers to the influence that positive feedback, testimonials, and endorsements from real customers have on potential buyers. It’s the digital equivalent of hearing a recommendation from a friend or seeing a crowded restaurant.
Incorporating social proof on your website helps establish trust and credibility. When visitors see that others have had a positive experience with your products or services, they’re more likely to convert into customers themselves. Examples include customer reviews, star ratings, and case studies. Social proof bridges the gap between uncertainty and confidence, making it a pivotal component for effective website design.
Imagefix is Full of Website Design Ideas for Business
As a web design agency, Imagefix is committed to driving your business’s success by creating websites that not only look great but also serve as powerful tools for boosting sales. Our approach goes beyond aesthetics. We build websites that are not only visually appealing but also strategically designed to excel in search engine rankings.
Using the versatile WordPress platform, we ensure your site is user-friendly, mobile-responsive, and optimised for both desktop and mobile devices. We’re here to transform your online presence into a dynamic sales engine that grows your business effectively.
If you’re looking for an agency that’s brimming with website design ideas for business that will grow your sales, call the Imagefix design team on 01525 715608 to get the ball rolling.
