Case Study – Website Goes Live for Luton Based ‘HypeSigns’
It’s been an absolute delight to return to the HypeSigns site, having provided the initial design a few years ago. The owner recently decided that it was time for an overhaul, and he asked us to take on the job. Having worked closely with him on the original design, we knew the site and were able to promptly carry out the range of work he needed doing including a design refresh.
Initial Web Design for HypeSigns
HypeSigns is a Luton based business which specialises in vehicle graphics, banners and signage. We’ve worked on web design for a number of clients around Luton, and many prefer a ‘hands off’ role once they’ve handed over the brief. The HypeSigns design was more of a partnership, with the owner offering a clear vision for us to work with, and valuable feedback at every stage.
Marketing the HypeSigns Website
If you search Google for ‘vehicle graphics Bedfordshire’ HypeSigns will appear in top position, on page 1. That’s because Imagefix marketed the site once it had gone live.
This included our Search Engine Optimisation service which comprises:
- High volume keywords integrated throughout the site
- The use of ‘Google My Business’ for Local SEO
- The provision of ‘alt text’ for all imagery
- Application of SEO rich titles and meta descriptions
- Regular high quality content refresh
Reworking the Site for 2019
Websites date quickly, so it was great to have the chance to refresh the HypeSigns offering. Working closely with the brief we were given, we carried out a number of adjustments to both the look and the functionality.
We created a full screen intro featuring one of HypeSigns vehicle graphic designs in the background, and updated all the galleries. A number of pages were consolidated to provide a more succinct navigational experience for visitors. And each page was tweaked to freshen up the look and feel of the site as a whole.
Imagefix Provides Local Web Design
One of the advantages of providing local web design in Luton is that we tend to build long-term professional relationships. Businesses will often start out wanting web design, and marketing services, then return later for a branding refresh, ongoing maintenance, or an eCommerce addition to the original. It’s been great working with HypeSigns once more, and we look forward to the next opportunity that presents itself.
Looking for local web design in Luton? Imagefix is an experienced web design agency that also provides SEO, marketing, logo design and eCommerce. Call us on 01525 715608