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Website User Experience – A Practical Checklist

Website User Experience – A Practical Checklist

Achieve Website Success Through Exceptional User Experience

Welcome to our website user experience checklist, where we demonstrate the way in which user experience (UX) can grow your business. UX is the art and science of designing digital environments that resonate with visitors, ensuring their journey is intuitive, enjoyable, and purposeful. It’s not just about aesthetics; it’s about empathising with your users, anticipating their needs, and enhancing their satisfaction.

Why is this important? An excellent UX enhances your website’s appeal, reducing bounce rates and driving longer, more engaged visits. Engaged users convert to loyal customers, leading to increased retention and revenue. In this checklist, we provide actionable insights and strategies to harness the magic of UX, empowering your business to thrive in the digital landscape.

Imagefix is a web design agency with two decades’ experience of creating websites for small, medium, and large businesses across the UK. As a result, our team possesses a deep understanding of user experience (UX) principles. Our practices are informed by industry leaders, including Nielsen Norman Group and the Web Content Accessibility Guidelines (WCAG).

Our expertise is grounded in user-centric design, informed by the latest UX trends and best practices. We continuously refine our methods through rigorous testing and analysis. Our website user experience checklist is a culmination of our expertise; our aim is to give businesses the opportunity to enhance their online presence and compete successfully in the digital landscape.

Website User Experience – A Practical Checklist

You don’t need technical expertise to use this checklist. It’s designed to give you a simple and accessible way to assess your site’s usability and effectiveness. By following these guidelines, you can enhance your website’s appeal, engagement, and overall user satisfaction. Start optimising your online presence today!


A website’s homepage is its digital front door, often the first point of contact for visitors. It plays a pivotal role in making a positive impression, setting the tone, and guiding users deeper into your site. It must quickly convey your business’s identity, purpose, and value. Use this checklist to ensure your homepage effectively fulfils these functions:

1. Accessible Contact Information

2. Navigation Bar with Key Links

3. Visible Social Network Links

 4. Compelling Call-to-Action

5. Positive First Impression

 6. Clarity of Purpose

 7. Relevant Images and Videos

 8. No Auto-Playing Media

 9. Announce Major Changes

 10. Search Function for Extensive Sites

 11. Distinctive Homepage Identification

 12. ‘About Us’ Page Link


Website design is critical for businesses because it serves as the visual and functional face of your online presence. It profoundly influences user perceptions, engagement, and overall satisfaction. An effective design not only captures attention but also guides users seamlessly through your content, building trust and encouraging desired actions. Use this checklist to ensure your website design is fulfilling your brand’s potential:

1. Responsive Design

2. Consistent Branding

3. Above-the-Fold Information

 4. Clear Grouping

5. Minimise Pop-Ups

 6. Guided Layout

 7. Clickable Elements

 8. Effective Use of Colour

 9. Unobtrusive Background


Navigation is a critical aspect of a user-friendly website. It ensures visitors can easily find their way around your site. Use the following checks to evaluate and improve your website’s navigation:

1. Main Page Links

2. Top-Positioned Navigation Tabs

3. Logical Content Organisation

 4. Accurate Category Labels

5. Sorting and Filtering

 6. Hover States for Clickable Elements

 7. Logo Links to Homepage

 8. Ecommerce Links

 9. Trigger Words in Navigation Labels

 10. Easy Navigation Between Relevant Sites


Links are the pathways that connect different parts of your website, guiding users to explore its content and take specific actions. They’re crucial for navigation, information access, and calls to action. A well-managed set of links ensures a smooth user experience and can influence user behaviour. Use this checklist to ensure your website’s links are effective and user-friendly:

1. No Broken Links

2. Use Buttons for Important Commands

3. Descriptive Link Text

 4. Avoid Links in Moving Features

5. Consistent Link Styling

 6. Visual Feedback for Clicked Links


Content is the heart of your website, delivering information, telling your story, and engaging visitors. High-quality content not only informs but also captivates and converts users. Use this checklist to ensure your website’s content is user-friendly and effective:

1. Scannable Content

2. Contrast for Readability

3. Useful and Up to Date

 4. Clear Language

5. User-Friendly Terminology

 6. Comprehensive Product Details

 7. Acronyms and Abbreviations

 8. Effective Sub-Headings

 9. Unique and Engaging Creative/Blog Content


Forms on a website serve as important gateways for interaction and data collection. They enable users to submit information, make inquiries, or complete transactions efficiently. A well-designed form can significantly impact user engagement and conversion rates. Use this checklist to ensure your website’s forms are user-friendly and effective:

1. Minimal Questions

2. Input Fields Over Drop-Down Menus

3. Conventional Field Labels

 4. Confirmation Page

5. Inline Error Messages

 6. Auto-Formatting

 7. Adequate Text Box Space

 8. External Information Warning

 9. Field Hints or Examples

 10. Clear Input Format Indicators

Is your website craving a user experience upgrade? Let Imagefix redefine how visitors connect with your online presence. Call us today on 01525 715608 and improve your online success today!