A responsive website looks good and navigates easily whether it’s being viewed on a desktop, a smartphone or a tablet. Responsive website design guarantees that however visitors choose to access it they will have an equally good experience. This means that the website layout will automatically resize to fit the screen. Integrated media is scaleable. And content is easy to access and read.
We all know what it’s like to try an access a non-responsive website on a mobile. The layout keeps resizing whilst you’re trying to navigate. Video may take ages to load. Content can look too big, or impossibly small to read. A non-responsive website isn’t technically configured to be viewed on a small screen, which means viewers will have a hard time accessing it on the go.
To be honest, the argument for adopting responsive technology is pretty overwhelming. Over 50% of UK searches for products and services now happen on a mobile device. That means responsive websites have a growing advantage over those that depend on laptops or desktops.
Here are our top 5 reasons for taking the plunge, and going responsive:
1. Put Your Users First. There’s a 1 in 2 chance that your visitors will access your site using a mobile. It makes sense, therefore, to make sure that they encounter a site that gives them great user experience however they get there.
2. Google Rewards Responsiveness. Having a responsive site will improve the speed at which your site loads on a mobile phone. Research shows that anything slower than 3 seconds results in a bounce. And Google rewards sites that load quickly, by ranking them higher.
3. Reduce Your Bounce Rate. If you’re tracking your site performance, you’ll know how important the ‘bounce rate’ is. This is when visitor click onto your site, and then straight off. Non-responsiveness is one of the top reasons for bounce.
4. Keeping Up With the Competition. Check out your competitors. A proportion of them probably already have responsive sites. Whether they do or they don’t, looking into responsive design is a definite ‘win-win’ situation.
5. It’s Easier to Maintain. Having one website that works equally well on mobile or desktop is a much simpler proposition than maintaining two different offerings. Mobile usage is still growing, so we need to get used to putting it first.
There are 3 different options if you’re looking to adopt responsive design. First, if you already have a non-responsive WordPress website, it can be optimised for mobile use. Second, you can create a fully responsive website design which works equally well on desktop or mobile. Third, you can choose mobile first design which starts with mobile design and then expands for desktop use.
At Imagefix the priority is to ensure maximum online impact for our clients. We’ve created responsive website design for numerous local businesses across Bedfordshire, and they have noticed the improvement in click-throughs as a result. The Imagefix team specialises in beautiful, responsive websites that combine web design, with SEO enriched content.
Need a responsive website? Call the Imagefix team on 01234 924859 / 01525 715608 today to talk about how we make it happen. We’re a friendly, local business that always puts our clients first.
Imagefix Web Design,
Brickhill Drive, Bedford,
Bedfordshire, MK41 7PH.
Imagefix Ltd, Building 52,
Wrest Park, Silsoe, Bedford,
Bedfordshire, MK45 4HR.
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