‘Digital’ is one of those words you think you know the definition of, until you look closer. Then you wonder whether you know what it means at all! It’s a legacy term referring to the digital signals that make computer technology possible, but it now has a more general meaning. Which is – ‘online’. So the answer to the question ‘what is digital marketing?’ is marketing that is carried out online.
Digital marketing uses all the ways we use to communicate with each other online, in order to promote brands to customers. It has a specific goal with all its interactions: To convert prospects into leads.
Online marketing has now largely replaced the more traditional forms of advertising, such as leaflets, newspapers and brochures. Its dominance as a marketing method comes down to 5 clear benefits it offers to business:
There’s a range of channels to choose from when it comes to digital marketing. None are better than others; it simply comes down to what blend suits your business best.
This is what most people think of in connection with digital marketing. The most widely used social media platforms are LinkedIn (B2B), Facebook (B2C), Instagram (B2C), Twitter (B2B & B2C), Tik-Tok (B2C). Social media marketing is all about generating conversations and discussions which can take the form of likes, shares, follows and posts.
SEO is critical for all your digital marketing. Why? Because you need SEO to get found in Google; it creates the crucial link between your site and the search engines. SEO ensures that your site fulfils a range of criteria which Google considers the benchmark for a site which delivers value to its customers.
Online customers have different expectations from traditional customers. They are delivering their time and attention, in return for high-quality content, providing information they find valuable and/or entertaining. Google considers content key to the delivery of value, so well-written, seo optimised, original content is now on the agenda for most businesses.
Most of the digital channels now offer space to run ads. The advertisers pay for them each time someone clicks through to their landing page. This form of digital marketing is generally used to introduce a new product, alert people to a promotion. PPC campaigns generate instant sales because they are designed to appear when online searchers use a specific keyword connected with your product.
Research shows that recipients like email marketing if:
A brand might offer a regular newsletter with specific items within it being offered to different segments of their email list.
Our business at Imagefix is all about growing your business. Our digital marketing team creates tailored marketing campaigns designed to improve your search engine ranking, grow traffic to your site, and provide you with more qualified leads and conversions.
We’re here to help with your specific digital marketing requirements – large or small. Looking for a specialist to fill a gap in your team? We’ll provide one. Need a high-impact PPC campaign? We’ll create and manage it for you. We are an award-winning digital marketing agency based in Bedfordshire with an experienced team that’s worked across a range of business and commercial sectors.
Would you like to talk to us about your digital marketing requirements? Call Imagefix today on 01525 715608
Imagefix Web Design,
Brickhill Drive, Bedford,
Bedfordshire, MK41 7PH.
Imagefix Ltd, Building 52,
Wrest Park, Silsoe, Bedford,
Bedfordshire, MK45 4HR.
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