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What is the Web Design Process?

What is the Web Design Process

A Practical Roadmap for Effective Web Design

Creating a website begins with a concept and culminates in an online resource that serves as the face of your business. However, the journey between these two points often appears rather mysterious. Whereas, in fact, the web design process actually follows a well-defined roadmap. It comprises distinct tasks that must be meticulously followed to ensure a successful arrival at your desired destination.

Interested in knowing what a web design team does in order to transform your business into a successful website? Read on, and we’ll take you through it, step by step:

What is the Web Design Process?

  1. Learning About the Client’s Business
  2. Developing the Design Architecture
  3. Creating the Brand Identity
  4. Feedback Session – The Home Page
  5. Search Engine Optimisation
  6. Testing
  7. Handover

1. Learning About The Client’s Business

The web design process starts with a conversation in which the Imagefix web design team does a lot of listening as we learn about the business we’re designing for. We’ll ask a number of questions about the services you provide, your business goals, who your competitors are, and what you need your website to do for your business.

We’ll discuss any special features you may require, the functionality you need on the website (contact forms, sections require password access, chat, eCommerce, for example), and together we’ll look at existing websites to get a sense of the style and functionality you feel is right for your business.

Having listened carefully, and gained an overview, we’ll be in a position to propose a timeframe for the project and prepare a detailed proposal with full costing.

2. Developing The Design Architecture

A website’s design architecture should reflect the needs of the target audience. A successful website is one that understands the problems visitors want solving, provides the content they find engaging, and offers simple navigation to the products they are looking for. In order to achieve this, we carry out detailed competitor analysis, and research your target audience.

The number of pages and their titles are determined in collaboration with the client. Menus are created that offer logical and intuitive navigation paths, placing a strong emphasis on simplicity and clarity. A sitemap is developed which clearly demonstrates the website’s navigational hierarchy; by reading the sitemap it’s clear which are the site’s pillar products or services, and the sub-topics that act as satellites to them.

3. Creating The Brand Identity

Creating The Brand Identity

The majority of our business clients choose to work with a WordPress web design template. WordPress templates offer a basic format which web designers use to create a custom web design. This specific web design process is faster and more cost-effective than having a website designed and then built from scratch.

In the web design process, our designers begin by selecting a suitable template that aligns with the specific requirements of the business. From there, they start making decisions regarding colour themes, layout, fonts, and graphics. These choices are influenced not only by the initial conversations with our client but also by the aesthetic preferences identified through their research on the target audience.

By combining their expertise and creativity, our designers ensure that the final website design not only reflects the client’s vision but also resonates with the intended audience. This stage allows us to craft a customised and visually appealing web presence that captures the essence of the business.

4. Feedback Session – The Home Page

Imagefix web designers create the home page first, as it contains all the elements that will be found throughout the site. Clients get a chance to take a careful look at the design we have created, and discuss it amongst themselves, before we come together to go through their feedback.

It doesn’t happen often, but occasionally a client will tell us that they don’t like anything about our design. We’ll talk through in detail what they dislike, and why, before we go back to the drawing board in order to create a new design for them.

Feedback Session – The Home Page

More often, clients like a lot of what they see, but want a number of changes. These are discussed, noted, and actioned. This iterative web design process will continue until our client is completely happy with the homepage. Only then will the design team go to work on all the other pages.

5. Search Engine Optimisation

Search engine optimisation (SEO) is a transformative component in the web design process that aims to improve search engine rankings, amplify website visibility, and drive organic traffic. By implementing various strategies, SEO increases the chances of your website appearing prominently in search engine results, attracting more potential visitors.

To achieve these goals, SEO specialists employ several techniques including:

Search Engine Optimisation
  • Speed Optimisation, ensuring that your website loads swiftly and efficiently (1-2 seconds).
  • Intuitive Website Navigation, allowing visitors to find the desired information effortlessly.
  • Responsiveness, ensuring that your website looks as good, and works equally well on any device.
  • Heading Hierarchy, in order to structure your content logically.
  • Alt Tags, creating a descriptive context for images used on site.

An SEO-optimised website is often referred to as “Google-ready” or “Google-friendly.” This means that it has been strategically designed and implemented to align with the requirements and algorithms of search engines, ultimately increasing its chances of appearing prominently in search results.

6. Testing

Testing plays a vital role in the web design process, enabling designers to deliver a high-quality website that meets the client’s expectations. Through various types of testing, designers ensure that the website functions smoothly, is UX or user-friendly and provides a consistent experience across different devices and browsers.

  • Functional Testing is performed to verify that all interactive elements, forms, and navigation on the website work correctly. This ensures that visitors can seamlessly interact with the website and access its features regardless of the device or browser they are using.
  • Usability Testing focuses on identifying any potential usability issues and gathering valuable user feedback. By observing how users navigate the website and listening to their input, designers can make improvements to enhance the overall user experience.
  • Cross-Device Testing is crucial to ensure that the website performs consistently and displays properly across different platforms. This testing process confirms that visitors using various devices, such as desktops, laptops, tablets, and smartphones, can access and interact with the website without any issues.

In addition to functionality and usability, web designers also review the website for proper content alignment, typography, and visual consistency. These aspects contribute to creating a visually appealing and cohesive design.

7. Handover

A seamless handover process is crucial to a successful web design provess. Imagefix designers ensure that clients receive all the necessary files, documentation, and resources to effectively manage their new website. This includes providing access to content management systems and training on updating and adding new content.

Imagefix has designed a handover process in which our web designers explain technical aspects or procedures in plain language and take time to address any questions or concerns. In creating an effective handover, designers allow clients to take ownership of their website, by giving them a sense of confidence and independence in managing their online presence.

At handover, we also discuss website management, ongoing SEO, and digital marketing. These are all services that will enhance the launch of your new website and support the growth of your business.

Working With Imagefix Web Design Team

When it comes to building your online presence, partnering with Imagefix ensures a comprehensive web design process that delivers outstanding results. As a full-service web design agency, we provide all the necessary resources to bring your vision to life.

Our team is not only friendly and motivated, but also invested in your success. We understand the importance of clear communication and prompt assistance. Rest assured, we will be readily available to address any questions, concerns, or guidance you may need throughout the entire process.

We hope we’ve answered the question ‘what is the web design process?’ for you. If you would like to talk to one of our web design team about a new website, give us a call today on 01525 715608.