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What is Web Design?

What is Web Design

An Introduction to Web Design and Web Designers

At one time, a business website was ‘nice-to-have’; now, in an increasingly competitive online environment, a website is an essential feature. With billions of businesses online, trying to get noticed, it’s no longer sufficient to knock up a few pages on a website builder, you need professional web design. In this article Imagefix answers the question ‘What is Web Design?’ and looks at the added value it offers your business.

What is Web Design?

Web design combines both art and science in order to create visually appealing and functional websites. It involves a detailed process of conceptualising, planning, and executing the layout, structure, and interactive elements of a website. Professional web designers combine a creative vision with technical expertise to make good-looking sites that are user-friendly and feel intuitive.

Web designers consider factors like user experience, accessibility, and mobile responsiveness to ensure optimal performance across various devices. A well-designed website not only engages visitors but also strengthens brand identity, encourages return visits, and drives conversions. In short, web design is the foundation for a successful online presence.

What Skills Are Involved in Designing a Website?

What Skills Are Involved in Designing a Website?

Web designers play a vital role in shaping the user’s experience of a website. The extent to which visitors engage with a web design is based on its visual attraction, and the ease with which they’re able to navigate it. Designers use a range of technical and creative resources with the aim of achieving optimal engagement.

Design practices such as symmetry, colour themes, and proportion, are employed to provide users with a pleasing and attractive site. Additionally, web designers carefully select fonts, position imagery and videos, and create a layout that is enjoyable and easy to read and explore. By blending artistic skills with technical expertise, they design websites that users will remember and want to return to.

Better Search Engine Results

The major search engines like Bing and Google set stringent criteria when selecting the websites that rank well in their search results. Elements such as mobile friendliness, loading speed, navigation, sitemaps, site architecture and readability are incorporated at the web design stage. A site with these features will rank higher and provide better visibility for your business.

First Impressions

Businesses only get one chance to make a great first impression on visitors, so it’s important that it’s a memorable one, for all the right reasons. Your brand isn’t just about a website looking good; it’s to do with how your values are articulated through the design and performance of the site.

Minimised Bounce Rates

When you have a web design that understands what its users are looking for, and provides it in an intuitive fashion, through features such as video, articles, resources and blog posts, visitors will want to stick around for a while and explore. User engagement reduces your bounce rate, and that increases the trust and authority of your site.

Differentiating Your Brand

Your website design will create a visual articulation of your brand using a logo, fonts, layout, and colour scheme. The cumulative effect of these elements serves to differentiate your online brand and ensures that it sticks in visitors’ minds. Professional web designers can turn the unique aspects of your business into a website that is both bespoke and memorable.

The Key Elements of Web Design

When considering ‘what is web design?’ we need to look at the visual elements, which contribute to the look of the site, and the functional elements that inform user experience. Of the two, it’s the way in which a site functions for visitors which is considered particularly important by search engines.

Functional Elements of Your Website

These elements govern the ways in which visitors interact with your web design. The most important of them are:

  • Responsiveness. Delivering a site that look and functions equally well on any device.
  • Speed. Guaranteeing that your pages load in 1-2 seconds.
  • Site structure. Creating a logical structure that is easy for visitors to navigate, and for search engines to read.
  • Navigation. Giving users a simple way to reach the different sections of your site.
  • User Experience. Avoiding the frustration of pop-ups, or videos, and allowing visitors to find their way around the site unimpeded.
Functional Elements of Your Website

Visual Elements of Your Website

Visual elements create an attractive and cohesive theme for your website which offers a satisfying experience for visitors. These include complementary colours, selected fonts, a pleasing logo, custom icons, high quality imagery, video incorporated into the design and the way in which the site is laid out.

Imagefix Creates Web Design for Business

Working with a professional web designer is an investment in the growth of your business. For this reason, the Imagefix team takes the time to understand what you do and the values that need to be incorporated into your brand identity. Depending on your preferences, we can either maintain close collaboration throughout the design process or provide a more hands-off approach.

If you are looking for a web design agency that will apply its web design skills to the creation of a unique website for your business, Imagefix may well be the one you’ve been looking for.

We hope we have we answered the question ‘what is web design?’ for you. If you would like to talk to one of our web design specialists about a new website, give us a call on 01525 715608