What Should I Write On LinkedIn?
There are two questions that we hear a good deal from the businesses we work with. The first is “Why should I be on LinkedIn?”, and the second is “What should I write on LinkedIn?”. It’s not the easiest social media platform to negotiate, and it can feel like a club you’re not a member of at the beginning. By perseverance pays dividends in this case – so here’s why LinkedIn can be brilliant… and what you should write.
Why Use LinkedIn?
LinkedIn is a social network for businesses. Whether you’re a looking for a new job, or wanting to promote your product, there are 260 million active users for you to connect with. It’s also a great place to find out more about your sector, and meet professionals with the same passions as yourself. There are literally thousands of special interest groups to join, and amazing people to follow.
Writing Your Profile
This is the bit that tends to put people off. The reason may be that the info required looks a bit like a job application – education, personal statement, experience. It can kick off the fear factor which creates writers’ block. The thing to remember – as a kind of cure – is that most people on LinkedIn feel the same. Try thinking about what you write in your profile as a chance to talk about what you do best.
The best LinkedIn profiles use the ‘headline’ to attract attention. You have 120 characters to get people interested in you. Start out with your job title, then add why you do it. For example: Life Coach | Helping people believe in themselves.
Next comes the summary which is perhaps the most difficult bit. Don’t worry about writing a lot, just start writing and remember, you can always change it. There’s no ideal length, so don’t worry about it being too long, or too short. Keep in mind that people want to know about you – like they would if they met you in person.
Your summary is your work story. Try using these questions to structure it:
- When did you know you wanted to do what you do now?
- What, or who, inspired you to want to do what you do now?
- How did you get started?
- How did you find a way of progressing to where you wanted to be?
- Where are you now?
- Where would you like to get to?
What to Post on Updates
An update could be an article you want to share, or a photo of a job you’re working on, a request for professional help, or a blog you’d like people to read. Don’t overthink these contributions; the posts that get the most attention tend to be those that sound like someone’s real voice, rather than something ‘clever’, or ‘funny’. Think of things you’d want to share with, or questions you’d like to ask people who do the same job as you.
Commenting on Other Peoples’s Posts
This is a great way to get a conversation started, so look out for opportunities to respond to articles or questions. This can feel like a big plunge – just like when you’re at a networking meeting. Remember, though, that it’s all about making contact rather than trying to impress. Just telling someone you like what they’ve written, or congratulating them on an achievement, is a great way to start a professional relationship.
We’re a web design agency that helps clients to market their product online. Social media is a key component in building a client network, driving traffic to your website, and raising your search engine ranking. Imagefix can help with setting up your social media profile, and posting regularly on your chosen platforms.
LinkedIn is a great platform for professionals but it can be difficult to know what to write. Read our tips on how to break through writers’ block.