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Why Use WordPress for Web Design?

Why Use WordPress for Web Design?

5 Reasons Why Web Designers Use WordPress

When a client tells us they need a new website design, we begin by asking them what are the most important things it should do. The top 4 always look something like this (though the order varies):

  1. Easy to Manage. The back-end of the website should be simple to access and use.
  2. Good Looking. The design needs to look contemporary and high quality. It should reflect the brand.
  3. Online Features. Clients tend to want shopping features, online forms, reviews, or effective security available on the website.
  4. Additional Page Builder. It should be possible to add new pages or features once the design is complete.

WordPress excels in all the above, which is why over 500 websites each day are designed using it, including brands like Spotify, BBC, Etsy, Vogue and The New York Times. Why do they use WordPress for web design? The Imagefix team didn’t find it hard to come up with 5 good reasons.


1. WordPress is Easy to Use

When the WordPress team created their Content Management System (CMS) back in 2003 their priority was ease of use for both front end and back-end users. In so doing they democratised the way in which websites were designed. Once a WordPress design is complete, it requires only minimal training for businesses to make changes as they evolve.

WordPress website designs therefore last longer and provide a better ROI than other systems.

2. Ranked Highly By Web Designers

The WordPress system is constantly updating, which is good news for designers and users. Why? It means that it is always current in terms of security, functionality, and technology. Its plug-in options give designers a range of alternatives when adding features to a website, and there’s a great user-base of developers and designers who are always happy to help.

3. WordPress Websites Are SEO Friendly

WordPress makes Search Engine Optimisation (SEO) easy. SEO is the way websites are structured to make them easy for search engines to read and rank. Whilst WordPress won’t guarantee you a Page One spot (you need excellent keyword research to make that a possibility), it does mean that Google will be able to understand/read your website for inclusion in their search engine rankings.

4. The Plug-Ins are Legendary

A plug-in is a piece of software that adds a new feature to a website. The WordPress directory has over 54,000 plug-ins which have been developed to help with the speed, ease of use, and security of your website as well as offering customised forms, live chat, and analytics. Plug-ins are the building blocks with which a web designer uses to customise websites for their clients.

5. WordPress is Like a Universal Language

After a few years of use a web design will start to look dated. Usually all that’s needed to remedy the ageing aesthetic is a design refresh. Any professional web designer you approach to take this on, will probably start by asking whether the original design was created in WordPress. If it was, the job will cost you less because the system is easy to access, and every designer has experience of working on WordPress sites.


Would You Like to Know More About WordPress Web Design?

The Imagefix design team use WordPress as our default CMS. It allows us to work creatively with our clients, whilst keeping our prices competitive. Every design we build in WordPress is unique, and we are happy to work to a detailed brief or offer options after an initial conversation. Our team is friendly, professional, and totally committed to creating the perfect website for your needs.


Would you like to talk to someone about a WordPress web design or refresh? Give us a call today for an informal chat about what you’re looking for – 01525 715608