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Advantages of PPC and SEO Working Together

Advantages of PPC and SEO Working Together

5 Benefits of Combining SEO and PPC

Marketing on a tightrope? Balancing PPC and SEO can feel like it. One drives immediate traffic, the other builds lasting authority. But what if you could ditch the balancing act and turn them into a high-flying duo?

Both SEO and PPC are about targeting online searchers, so it makes sense that together they’ll complement each other. As a digital marketing agency we witness the incredible potential of PPC and SEO working together, and the Imagefix team is delighted to share our secrets with you.

New to this strategy? No worries! We’ll break down the jargon and show you how each strategy works. Then, dive into the 5 game-changing ways PPC and SEO supercharge your marketing engine.

What Does PPC Do?

Pay-Per-Click utilises online ads which incur a fee each time someone clicks on them. These ads occupy prime position at the top of the search engine listing pages, or on social media platforms, and they’re powered by smart technology. This means that your ad appears only to shoppers who are actively searching for products like yours.

The results of a PPC campaign are fast; traffic is driven to your website almost immediately. Once the campaign ends, though, the surge in visibility, conversions and awareness will cease as quickly as it started. PPC is a short-term strategy and is usually utilised for website promotions or new product launches.

What Does SEO Do?

Search Engine Optimisation is a long-term strategy, it is also free. The goal of SEO is to achieve an improved ranking in Google and the major online search engines. The techniques used to make your website ‘search engine friendly’ include technical optimisation, keyword research and integration, link building and content creation.

Whilst there’s no fee to pay for SEO, the strategy is labour intensive and – for best results – requires professional skills and software. Organic SEO can take 3-9 months to show significant results, dependent on your sector. Once this process gains momentum, though, your ranking position will make a real and long-lasting impact on your business.

5 Powerful Ways PPC and SEO Supercharge Your Marketing

Forget the old marketing myth: PPC is fast, SEO is slow. In today’s digital landscape, these two powerhouses work together beautifully to skyrocket your leads, boost revenue, and dominate the SERP rankings.

At Imagefix, we’ve seen the results firsthand, and here are 5 secrets to unlock it:

1. Keyword Mastery

Experience the power of data-driven keyword research. PPC campaigns provide a treasure trove of insights into which of your search terms actually drive conversions. Use this data to prioritise keywords in your SEO content, titles, and meta descriptions. PPC makes your SEO laser-focused, attracting the right audience with the right message.

PPC data makes your keyword research more efficient and effective, leading to content that attracts more engagement.

Keyword Mastery

2. Double Down on Google

Even if you’re already ranking high organically, don’t be fooled into thinking you don’t need PPC. In fact, PPC is your secret weapon. The human eye is naturally drawn to paid ads first, where it will find your ad displayed. The eye then scrolls down the page and encounters your brand for a second time. Seeing your brand twice builds instant trust and authority. Imagine the click-through rates!

Taking advantage of Google’s Local Services Ads can boost your PPC results even further, Getting you more credible leads in your local area and a Google-certified badge for your business to show trustworthiness.

Even a high search engine ranking will benefit from PPC, as searchers tend to click through more readily to repeat listings.

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3. Social Media Spy

Want to decode your target audience’s deepest desires? Use hyper-targeted PPC campaigns on social media to learn exactly what they’re searching for, what problems they face, and what language resonates with them.

Companies like Facebook have access to trillions of data transactions every year, so just imagine how well they know their users. This means that Facebooks Ads offer you the opportunity to make your audience ever more specific. Want to target a promotion to people who moved house less than a month ago and are aged between 55-65 in Bristol? No problem.

Focused PPC campaigns on social media provide detailed insights into your target audience, which can then be used in SEO.

4. Message Testing Playground

Marketing is all about understanding your audience’s needs. PPC acts as your ultimate testing lab. Experiment with different headlines, calls to action, and keywords to see what gets the most clicks. This data then informs your SEO strategy, ensuring you’re always speaking the language that converts.

Use PPC to test your messaging and keywords. You can use this to inform your SEO strategy.

5. Instant Gratification (and Long-Term Success)

This is where the real magic happens. PPC delivers immediate results, driving traffic to your website the moment your ad goes live. This builds trust and brand awareness while your SEO efforts gain momentum in the background. It’s a win-win for both speed and long-term success. 

PPC provides fast results, whilst simultaneously strengthening brand recognition and trustworthiness which improves your ranking. 

Can Imagefix Help You Benefit From Using PPC & SEO Together?

Is SEO and PPC a whole new world to you? Would you value some advice, or guidance on how to use both to create a successful marketing plan? Imagefix is here to help. We are a digital marketing agency with over a decade’s experience of SEO and PPC working together to grow business sales.

Find out how you can improve your website’s visibility, increase your sales leads, and target your marketing more precisely by contacting our friendly team today. Our goal is always to see our clients succeed online – so let’s get started right away!

Call the Imagefix marketing team today to get a personalised quote for a PPC and SEO strategy on 01525 715608